Leonardo A.N. Dioko, Ph.D., or Don to many, is Professor at the Institute for Tourism Studies (IFT) Macau and Director of IFT’s Tourism Research Center (www.ift.edu.mo/itrc/welcome.html). Don lectures principally in the areas of marketing and management especially in the subjects of consumer behavior, research methods, tourism and hospitality marketing, service quality and strategic management. From 2001 to 2007 Don served as the Academic Coordinator for all degree programs offered by IFT. Prior to his work at IFT, he was Lecturer in the Department of Marketing, Faculty of Business Administration at the University of Macau. Don obtained his Phd in Organization and Management at ISCTE (Portugal), his MSc in Strategic Management from the University of Macau, and his BSc in Business Administration at the University of the Philippines (Diliman). Don is a Philippine national. Since 2003, and formally as Director of ITRC from 2007, Don has conducted a considerable number of policy research studies commissioned by the Macau S.A.R. Government or its agencies. These studies cover a wide-range of areas but are fundamentally related to Macau’s tourism policy development and social issues of significant public relevance. In addition to public policy research, Don’s scholarly investigations cover destination branding and tourism marketing, assessing and managing the impacts of rapid tourism growth, sustainable issues for cultural and heritage resources, and examining unique aspects of travel behavior and psychology. In brief, Don’s body of work has thus far encompassed: (a) Higher educational administration and leadership in a tourism and hospitality context, (b) scholarly research and research administration, principally of an applied and public policy-influencing nature, mostly addressing the context of rapid tourism growth and sustainability, but also tackling emergent theoretical research streams in consumer travel and tourism marketing, (c) curriculum, program and institutional innovation, development, advocacy and service, and (d) teaching and developing courses in the fields of marketing and management adapted in the tourism and hospitality domains. (On a personal note, neither any of the above nor the vitae that follows compares to Don’s multifaceted and enriching experience of raising three rowdy boys alongside a lovely and caring spouse, which he considers to be his most challenging and full-time occupation.)

• DOUTOR EM ORGANIZACAO E GESTAO DE EMPRESAS, INSTITUTO SUPERIOR DE CIENCIAS DO TRABALHO E DA EMPRESA, PORTUGAL
• 企業科學碩士 , 企業的管理,策略及發展, 澳門大學, 中國澳門
• BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION, UNIVERSITY OF THE PHILIPPINES, PHILIPPINES

• Dioko, L. A. N., R. Harrill, et al. (2013). "The Wit and Wisdom of Chinese Tour Guides: A Critical Tourism Perspective 从批判角度探讨中国导游的智慧." Journal of China Tourism Research 9(1): 27-49.
• Dioko, L. A. N., S.-I. So, et al. (2013). "Hotel category switching behavior—Evidence of mobility, stasis or loyalty." International Journal of Hospitality Management 34(0): 234-244.
• Whitfield, J., L. A. N. Dioko, et al. (2013). "Scoring environmental credentials: a review of UK conference and meetings venues using the GREENER VENUE framework." Journal of Sustainable Tourism: 1-20.
• Wong, I. A. and L. A. N. Dioko (2013). "Understanding the mediated moderating role of customer expectations in the customer satisfaction model: The case of casinos." Tourism Management 36(0): 188-199.
• So, S.-I., L. A. Dioko, et al. (2012). "Attracting divergent segments to a destination:: Assessing segment compatibility by activities sought—a case study of Macao." Journal of Vacation Marketing 18(4): 341-357.
• Dioko, L. A. N. and S.-I. So (2012). "Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao." International Journal of Hospitality Management 31(2): 554-563.
• Harrill, R., L. D. A. N. Dioko, et al. (2012). "The Contemporary International Social Science Research Center: Guidelines for Effective Management." Journal of Higher Education Management 27(1): 19.
• Whitfield, J., L. A. N. Dioko, et al. (2012). "Attracting Convention and Exhibition Attendance to Complex Mice Venues: Emerging Data from Macao." International Journal of Tourism Research: n/a-n/a.
• Whitfield, J. E. and L. Dioko (2012). "Measuring and Examining the Relevance of Discretionary Corporate Social Responsibility in Tourism: Some Preliminary Evidence From The UK Conference Sector." Journal of Travel Research 51(3).
• Dioko, L. A. N. and R. Harrill (2011). "Affirmation, assimilation, and anarchy: critical undercurrents in destination branding." International Journal of Culture, Tourism and Hospitality Research 5(3): 215-226.
• Evangelista, F. and L. A. N. Dioko (2011). "Interpersonal influence and destination brand equity perceptions." International Journal of Culture, Tourism and Hospitality Research 5(3): 316-328.
• Harrill, R., M. Uysal, et al. (2011). "Resident attitudes towards gaming and tourism development in Macao: Growth machine theory as a context for identifying supporters and opponents." International Journal of Tourism Research 13(1): 41-53.
• Whitfield, J. and L. A. N. Dioko (2011). "Discretionary corporate social responsibility: introducing the GREENER VENUE." International Journal of Event and Festival Management 2(2): 170-183.
• Dioko, L., R. Harrill, et al. (2010). "Brand China: Tour Guide Perceptions and Implications for Destination Branding and Marketing." Tourism Analysis 15(3): 345-355.

• Dioko, L. A. N. and J. E. Whitfield (forthcoming 2013). Price Competitiveness and Government Incentives for Stimulating the Meetings Industry – A Critical Look at the Case of Macau. International Conference on Events (ICE) 2013 and 10th AEME Educators Forum. C. Jackson and J. E. Whitfield.
• Dioko, L., So, S.I. & Harrill, R. (2012). Reasons for Visiting Destinations Motives are not Motives for Visiting — Caveats And Questions For Destination Marketers. 2012 Travel and Tourism Research Association (TTRA), “Innovations in Destination Marketing Research”, Virginia Beach, 17-19 June 2012.
• Song, H. and Dioko, L. (2011). Tourist Satisfaction and Macau’s Competitiveness as an International Tourism Destination. Conference on the Development Strategy for Tourism and Leisure Industry in Macau. University of Macau, 18 November 2011.
• Dioko, L. & So, S.I. (2011). Responding to Rapid Tourism Change—A content analysis of Macao & Hong Kong government policy priorities and evolution with respect to tourism, 1997-2011. World Research Summit for Tourism and Hospitality (WRSTH), 10-13 December 2011.
• Dioko, L. A. N., & So, S. I. (2011). Responding to Rapid Tourism Change--A Content Analysis of Macao's Government Policy Priorities and Changes, 1999-2010. Paper presented at the 7th Biennial Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) and the 2nd International Conference on Sustainable Tourism Management, Chiang Mai, Thailand. **
• Whitfield, J. E., & Dioko, L. (2011). Measuring discretionary CSR within the UK conference sector. Paper presented at the 9th AEME Conference: Securing the Future, 13-14 July 2011, Telford Campus, Wolverhampton University, England.
• Dioko, L., & Whitfield, J. E. (2011). Cognitive, Affective and Behavioural Bases of Support and Indifference to Motor Sports- Some data from the 2007 Macau Grand Prix. Paper presented at the 2nd International Video Conference of BU & IFT Macao: Motorsport Research, 31 March 2011, ECB, Bournemouth University, England and Institute for Tourism Studies, Macau.
• Whitfield, J. E., & Dioko, L. (2010). Measuring discretionary corporate social responsibility within the UK conference sector. Paper presented at the International Conference on Global Sustainable Tourism, 15-19 November 2010, Nelspruit (Mbombela) South Africa.*
• Dioko, Leonardo (Don) A.N., Siu-Ian (Amy) So, and Felicitas Evangelista. (2010). Examining Hotel Brand Loyalty Via a Modified Brand Switching Matrix in the Context of Macau’s Rapidly Growing Industry. Paper presented at the The 8th APacCHRIE Conference 2010, Phuket, Thailand, 12-14 August.
• So, Siu-Ian (Amy), Leonardo (Don) A.N. Dioko, and Hoc Nang Fong (2010). Is the Strategy of Attracting Both Gaming and Heritage Tourism Working for Macao? An Implication to Destination Marketers. Paper presented at the The 8th APacCHRIE Conference 2010, Phuket, Thailand, 12-14 August.
• Dioko, L. A.N., and So, S.I. (2010). Are Elicited Reasons for Visiting a Destination the Same as Motives for Visiting? Clarifying Gnoth’s Tautological Problem. Paper presented at the 16th Asia Pacific Tourism Association (APTA) Annual Conference, Macao S.A.R. China, 13-16 July.
• Evangelista, F. & Dioko, L.A.N. (2009). Susceptibility to Interpersonal Influence: A Social Basis for Determining the Strength of Travelers’ Destination Brand Equity Perceptions. Proceedings of the 3rd International Conference on Destination Branding and Marketing. Institute for Tourism Studies, Macao, December 2009 (ISBN: 978-99937-51-32-8)
• Dioko, L.A.N. & So, S.I. (2009). Is the strategy of becoming the Las Vegas of Asia working for Macau? —A co-branding perspective. Proceedings of the 3rd Advances in Tourism Marketing Conference (ATMC), School of Services Management, Bournemouth University, October.
• Ong, C.E., Dioko, L.A.N., & Imon, S.S. (2008). The 'V-Print': A New Tool for Visitor Education and Management at Cultural Tourism Sites. Proceedings of the 26th EUROCHRIE Conference, Dubai, UAE, 11-14 October 2008.
• Dioko, L.A.N. & So, S.I. (2008). The Effectiveness of Branding Destinations Considering the Context of Social Influence. In Yeong, H.H., ed., Proceedings of the 14th Asia Pacific Tourism Association (APTA) Annual Conference, Tourism & Hospitality in Asia Pacific, Bangkok, Thailand, 9-12 July 2008.
• So, S.I. (Amy), Gartner, W.C., Tasci, A.D.A. & Dioko, L.A.N. (2008). Relative Effectiveness of Information Channels on Destination Image Formation. In Yeong, H.H., ed., Proceedings of the 14th Asia Pacific Tourism Association (APTA) Annual Conference, Tourism & Hospitality in Asia Pacific, Bangkok, Thailand, 9-12 July 2008.
• Dioko, L.A.N. & So, S.I. (2008). The Problem of Estimating Hotel Industry Manpower Needs: Stable versus Rapid Growth Projections and the Influence of Discontinuous Events Using Data from Macao. In Chon, K. and Violier, P. eds., Proceedings of the 8th Biennial Conference on Tourism in Asia, Angers, France, 2-4 July 2008.
• Dioko, L.A.N. & So, S.I. (2008). “Name 3 things about this destination…”—An Exploratory Inquiry into Latent Concept Associations with Destinations. Proceedings of the 6th Asia-Pacific (APacCHRIE) Conference and THE-ICE International Panel of Experts Forum 2008, Perth, Australia, 21-28 May 2008.
• So, S.I. Amy, Morrison, A.M. , Cai, L., Dioko, L.A.N. (2006). Multi-Destination Travelers: A Theoretical Framework. 2006 International Conference on Tourism and the New Asia-"Tourism and the the New Asia: Implications for Research, Policy and Practice," August 9-12, Beijing China
• Dioko, L.A.N. & Gujadhur, T. (2008). “Packaging” Heritage for Tourism: Modeling the Effects on the Practice and Transmission of Intangible Heritage. Proceedings of the 2nd International Colloquium on Tourism and Leisure, Chiang Mai, Thailand, 5-8 May 2008.
• So, S.I. Amy, Cai, L. A., Dioko, L.A.N. (2005). Multi-Destination Travelers: Behavioral and Socio-Demographic Profiles. ISTTE Conference, October 20-22, 2005, Chicago, Illinois, USA
• So, S.I. Amy, Dioko, L.A.N., Vong, C.K. (2005) Single Versus Multiple Destinations: An Examination of International Visitors to Macao, Hong Kong and China. 11th APTA Conference, July 7-10, 2005, South Korea
• Dioko, L.A.N., Kong, W.H. & Nunes, C. (2005). Does The Type Of Perceived Travel Risk Associated With Destinations Affect Visitors’ Likelihood Of Visiting?—An Exploratory Study. Proceedings of the International Conference on Destination Branding and Marketing, Macao, December.
• Dioko, L.A.N. & Unakul, M.H. (2005). The need for specialized training in heritage tour guiding at Asia’s World Heritage Sites—preliminary findings on the challenges and opportunities. Proceedings of the 2005 PATA Educator’s Forum, 16 April, Macao.
• Dioko, L. (2004). Informational versus normative influence among Chinese visitors to Macau—implications for Pacific Rim and New Zealand tourism. In Smith, K.A. and Schott, C. (2004) eds. Proceedings of the New Zealand Tourism and Hospitality Research Conference 2004. Wellington, 8-10 December, pp. 86-95.
• Dioko, Leonardo (2003). The Trust of Travelers. Proceedings of the 9th Asia Pacific Tourism Association (APTA) Conference, Sydney, 6-9 July.
• Dioko, L.A.N. (1999). One culture, two values systems. Proceedings of the 1999 Winter Conference of the Society for Consumer Psychology, U.S.A. (held at St. Petersburg Florida), February 1999
• Dioko, L.A.N. (1998). Consumer values and market segmentation in China: Extensions and Applications. Proceedings of the 1998 Winter Conference of the Society for Consumer Psychology, U.S.A., (held at Austin, Texas, U.S.A.), February 1998