Tourism Retail and Marketing Management
 

1st Year

Course Code Course Name Hours / Week Credits
JAPN111
MAND111
PORT111
JAPANESE I
MANDARIN I
PORTUGUESE I
3
3.00
JAPN112
MAND112
PORT112
JAPANESE II
MANDARIN II
PORTUGUESE II
3
3.00
ACCT114 FINANCIAL ACCOUNTING 3 3.00
ACCT115 MANAGEMENT ACCOUNTING 3 3.00
ECON111 ECONOMICS 3 3.00
ENGL111 ENGLISH - INTERMEDIATE I 3 3.00
ENGL112 ENGLISH - INTERMEDIATE II 3 3.00
INFO114 COMPUTER APPLICATION - MULTIMEDIA 3 3.00
INFO115 COMPUTER APPLICATION - E-COMMERCE 3 3.00
MATH111 BUSINESS MATHEMATICS 3 3.00
MGMT112 PRINCIPLES OF MANAGEMENT 3 3.00
MGMT113 ORGANISATIONAL BEHAVIOUR 3 3.00
PTCM143 PRACTICUM 35 2.00
TSMT111 TOURISM DESTINATIONS 3 3.00
TSMT112 INTRODUCTION TO TOURISM SERVICES 3 3.00

2nd Year

Course Code Course Name Hours / Week Credits
JAPN211
MAND211
PORT211
JAPANESE III
MANDARIN III
PORTUGUESE III
3
3.00
JAPN212
MAND212
PORT212
JAPANESE IV
MANDARIN IV
PORTUGUESE IV
3
3.00
ENGL211 ENGLISH COMMUNICATIONS I 3 3.00
ENGL212 ENGLISH COMMUNICATIONS II 3 3.00
INFO212 MANAGEMENT INFORMATION SYSTEM 3 3.00
MATH211 STATISTICS 3 3.00
MGMT212 FINANCIAL MANAGEMENT 3 3.00
MKTG214 MANAGEMENT OF SERVICE OPERATIONS 3 3.00
MKTG215 INTERNATIONAL BUSINESS 3 3.00
MKTG216 MARKETING CHANNELS AND DISTRIBUTION 3 3.00
MKTG217 PRINCIPLES OF MARKETING 3 3.00
MKTG218 PRINCIPLES OF RETAIL 3 3.00
SOCI213 INTER-CULTURAL ISSUES IN TOURISM 3 3.00

3rd Year

Course Code Course Name Hours / Week Credits
JAPN311
MAND311
PORT311
JAPANESE V
MANDARIN V
PORTUGUESE V
3
3.00
INSH313 INTERNSHIP 0 3.00
LLAW311 TOURISM AND HOSPITALITY LEGISLATION 3 3.00
MGMT411 RESEARCH METHODS 3 3.00
MKTG313 BRAND MANAGEMENT 3 3.00
MKTG314 MERCHANDISE MANAGEMENT 3 3.00
MKTG315 RETAIL AND MARKETING BUSINESS PROJECT 3 3.00

4th Year

Course Code Course Name Hours / Week Credits
MGMT312 HUMAN RESOURCES MANAGEMENT 3 3.00
MGMT412 SERVICE QUALITY MANAGEMENT 3 3.00
MGMT415 STRATEGIC MANAGEMENT 3 3.00
MGMT417 PUBLIC RELATIONS 3 3.00
MGMT424 SEMINAR IN RETAIL AND MARKETING 3 3.00
MKTG411 CONSUMER BEHAVIOUR 3 3.00
MKTG413 VISUAL MERCHANDISING AND STORE DESIGN 3 3.00
THES413 THESIS/ PROJECT 3 6.00

Elective courses

Course Code Course Name Hours / Week Credits
PORT312
PORTUGUESE VI
3
3.00
PORT411
PORTUGUESE VII
3
3.00
ECON311 INTRODUCTION TO CULTURAL ECONOMICS 3 3.00
ENGL311 ADVANCED ENGLISH 3 3.00
HERT212 HERITAGE INTERPRETATION 3 3.00
HERT216 VISITOR MANAGEMENT 3 3.00
HERT217 INTRODUCTION TO MUSEUM STUDIES 3 3.00
HERT312 BEST PRACTICES IN HERITAGE MANAGEMENT 3 3.00
HMGT213 CLUB MANAGEMENT 3 3.00
HMGT218 WINE STUDIES 3 3.00
HMGT311 HOTEL OPERATIONS 3 3.00
HMGT312 FACILITIES AND PROPERTIES MANAGEMENT 3 3.00
HMGT315 COST CONTROL 3 3.00
HMGT316 ADVANCED WINE STUDIES 3 3.00
INFO311 GAMING TECHNOLOGY 3 3.00
MATH413 FORECASTING TECHNIQUES 3 3.00
MGMT211 RECREATION AND LEISURE MANAGEMENT 3 3.00
MGMT213 CHINA STUDIES 3 3.00
MGMT214 INTRODUCTION TO PERFORMING ARTS 3 3.00
MGMT315 CASINO/ GAMING MANAGEMENT 3 3.00
MGMT316 CONTEMPORARY ISSUES IN THE SERVICE INDUSTRY 3 3.00
MGMT317 CHINA BUSINESS COMMUNICATIONS 3 3.00
MGMT319 CRUISE SERVICES AND MANAGEMENT 3 3.00
MGMT320 CONTEMPORARY ISSUES IN TOURISM DEVELOPMENT IN CHINA 3 3.00
MGMT321 ART ADMINISTRATION AND MANAGEMENT 3 3.00
MGMT322 APPRECIATION OF CHINESE AND WESTERN ARTS 3 3.00
MGMT425 COMMUNICATION AND NEGOTIATION 3 3.00
MGMT428 ENTREPRENEURSHIP 3 3.00
MICE212 EVENT PLANNING AND COORDINATION 3 3.00
MICE213 INTRODUCTION TO EVENTS INDUSTRY 3 3.00
MICE411 EVENT RISK MANAGEMENT 3 3.00
MICE412 SPORTS EVENT MANAGEMENT 3 3.00
MICE413 FESTIVALS AND EVENTS 3 3.00
MKTG312 ADVERTISING AND COMMUNICATIONS STRATEGIES 3 3.00
MKTG317 PERFORMING ARTS MARKETING 3 3.00
MKTG415 DESTINATION BRANDING 3 3.00
SOCI214 BUSINESS ETHICS 3 3.00
SOCI311 SOCIAL AND ECONOMIC IMPACTS OF GAMBLING 3 3.00
SOCI312 INTRODUCTION TO PSYCHOLOGY 3 3.00
TSMT214 BASIC GUIDING TECHNIQUES 3 3.00
TSMT311 TOURISM PLANNING AND DEVELOPMENT 3 3.00
TSMT312 SPECIAL INTEREST TOURISM 3 3.00
TSMT313 DEVELOPMENT AND MANAGEMENT OF ATTRACTIONS 3 3.00

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