MARKETING MANAGEMENT
| Course Code |
MKTG412 |
| Credits |
3.00 |
| Hours / Week |
3 |
This course is an advanced course building on the basic marketing concepts students acquired from the course of tourism and hospitality marketing in providing students with an overall understanding of the situations and problems within a marketing context. At the end of this course, students should be able to (1) identify and determine the nature of market and consumer behaviour and customer relationships in both consumer and organizational buying milieus, (2) investigate and report upon the nature of market segmentation, targeting and positioning in various product/market settings, and (3) analyze how different organizations draft and implement marketing strategy, resolve problems related to the development of a viable marketing strategy.
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