Medium of Instruction:

Cantonese

Certificate:

Students who have obtained an overall passing grade of the course and met the attendance requirement will be issued a course certificate by UTM. The passing grade of the course is 50.

Course Code Sub Code Course Start Date Course End Date Class Schedule HE083 2001 2020/09/21 2020/10/22 View

Objective:

Culture is one of the most influential factors in tourism activities, especially the increasingly prominent role played in international tourism. It is of great significance for tourism market planning and tourism destination building to sort out and explain the tourism environment from an inter-cultural perspective. By identifying the multi-cultural issues, it can further help understand tourists from different background on their tourism motivation, habits and preferences. This course aims to enable students to understand the diverse characteristics of socio-cultural factors in tourism, to learn about cross-cultural communication and management. This course adopts inter-disciplinary cultural related theories ranging from tourism humanities, sociology to cross-cultural studies. It can enable students to fully understand the theoretical and practical applications of socio-cultural factors in tourism. Students are required to understand the culture connotation and its influences on human behaviors, as well as the analysis of the relationship between tourism development and local society. It is expected that students will be able to apply the related theory of inter-cultural analysis, and cross-cultural communication skills and intercultural management skills.

Outline:

The scope of socio-cultural tourism Differences of cultural value and behavior Differences of Chinese and western cultural tourism experience Inter-cultural communication Inter-cultural management – Theory and practice Inter-cultural management – Global manager Cultural conflicts Cultural differences Culture and religious beliefs Inter-cultural case studies Introduction of cultural tourism Cultural tourism and sustainable development