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Course Category: Events
Course Title: MORS - Event Specialist (Intermediate Level)


Course Code: EV007
Medium of Instruction: Chinese
Duration: 45.0 hour(s)
 Course Fee:
Macao Resident: MOP4,500
Non-Macao Resident: MOP4,500
Certificate: Students who have passed both the written and practical examinations and attended no less than 70% of the class sessions will be issued a “MORS - Event Specialist (Intermediate Level)” certificate by UTM. The passing grade of each examination is 75.



Outline: •    Requirements for being an event specialist
•    Nature and concept of MICE
•    Major event stakeholders for service and management
•    Leading event associations
•    Definition and types of conference
•    Service providers  
•    Conference event ideas
•    Conference room layout
•    Essential conference planning checklist
•    Glossary of trade shows terms
•    Feasibility analysis of a trade show
•    Trade show sales
•    Marketing ideas for trade shows
•    Trade show services
•    Concepts of festive events
•    Characteristics of top festivals and festival trends
•    Types of festive events
•    Process of planning a festive event
•    Festive event branding and design
•    Marketing ideas for festive events
•    Risk and crisis management
•    Financial management and follow-ups

Teacher: Please refer to the schedule

  Last Updated: 2024/03/12

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