Outline:
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• Requirements for being an event specialist
• Nature and concept of MICE
• Major event stakeholders for service and management
• Leading event associations
• Definition and types of conference
• Service providers
• Conference event ideas
• Conference room layout
• Essential conference planning checklist
• Glossary of trade shows terms
• Feasibility analysis of a trade show
• Trade show sales
• Marketing ideas for trade shows
• Trade show services
• Concepts of festive events
• Characteristics of top festivals and festival trends
• Types of festive events
• Process of planning a festive event
• Festive event branding and design
• Marketing ideas for festive events
• Risk and crisis management
• Financial management and follow-ups
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