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Course Information PDF

Course Category:	Events
Course Title:	Introduction to Public Relations Event Planning

Course Code:

EV004

Medium of Instruction:

Cantonese

Duration:

30.0 hour(s)

Course Fee:

Macao Resident: MOP2,680

Non-Macao Resident: MOP2,680

Certificate:

Students who have obtained an overall passing grade of the course and met the attendance requirement will be issued a course certificate by UTM. The passing grade of the course is 50.

Course Code	Sub Code	Course Start Date	Course End Date	Class Schedule
EV004	2401	2024/06/18	2024/07/18	View

Course Code	Sub Code	Registration Period	Quota/Registration	Registration
EV004	2401	2024/05/06 - 2024/06/14	25 /0

Objective:

This course teaches students how to meet corporate PR objectives through enterprise situation analysis, setting of objectives, human resources planning, promotion, budgeting, and event evaluation.

Students will also learn about the processes, skills, coordination work and precautions needed for event planning.

Outline:

• Enterprise Situation Analysis
• Objectives, Categories and Themes of PR activities
• Event Process Design
• Logistics and Venue Setup
• Staffing and Coordination
• Promotion and Sponsorship
• Event Budget Plan
• Risk Management
• Evaluation of PR Event

Teacher:

Please refer to the schedule

Last Updated: 2023/07/20

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