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Course Information PDF

Course Category:	Creative Studies
Course Title:	Art Administration - Managing Cultural and Creative Industry

Course Code:

DA223

Medium of Instruction:

Chinese

Duration:

18.0 hour(s)

Pre-requisites:

(1) Completion of “Art Administration I: Introduction to Art and Management” or (2) Achieved a basic art course certificate from other academies (with a minimum duration of 9 hours and a copy of the certificate is required to be submitted or uploaded)

Course Fee:

Macao Resident: MOP1,950

Non-Macao Resident: MOP1,950

Certificate:

Students who have obtained a passing grade of the course and attended no less than 70% of the class sessions will be issued a course certificate by UTM. The passing grade of the course is 50.

Outline:

• Entrepreneurship in cultural and creative industries
• Creative organisation, team and workforce
• Organising fairs, markets and activities in cultural and creative industries
• Creative marketing in cultural and creative industries
• Preserving cultural heritage through cultural and creative industries
• Creative tourism
• Creative clusters and cities
• Impacts of cultural and creative industries
• Ethics on cultural and creative industries: copyright and intellectual property right

Teacher:

Please refer to the schedule

Last Updated: 2023/12/27

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