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Course Information PDF
   
Course Category: Creative Studies
Course Title: Visual Communication and Brand Design


Course Code: DA218
Medium of Instruction: Chinese
Duration: 24.0 hour(s)
Pre-requisites: Nil
 Course Fee:
Macao Resident: MOP2,600
Non-Macao Resident: MOP2,600
Certificate: Students who have obtained a passing grade of the course and attended no less than 70% of the class sessions will be issued a course certificate by UTM. The passing grade of the course is 50.



Outline: • Visual communication theories (visual culture, semiotics and colour theories)
• The role of visual communication in marketing and the language of visual design
• Introduction and practice of infographics
• Design principles for communication strategies
• Layout composition of grids and typography
• Introduction to branding
• Branding exploration
• Branding practice

Teacher: Please refer to the schedule

  Last Updated: 2023/12/27

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