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Course Category: Creative Studies
Course Title: Art Administration 1 - Introduction to Art and Management


Course Code: DA181
Medium of Instruction: Chinese
Duration: 24.0 hour(s)
 Course Fee:
Macao Resident: MOP2,150
Non-Macao Resident: MOP2,150
Certificate: Students who have obtained a passing grade of the course and attended no less than 70% of the class sessions will be issued a course certificate by UTM. The passing grade of the course is 50.
Course CodeSub CodeCourse Start DateCourse End DateClass Schedule
DA18124032024/05/142024/06/06View

Course CodeSub CodeRegistration PeriodQuota/RegistrationRegistration
DA1812403 2024/04/01 - 2024/05/10 25 /22    


Objective:
Upon completion of the course, students will be able to
•explain the history and mechanism of art administration
•differentiate the genres between different art forms
•analyse and recommend correspondent solutions for managerial issues in art administration

Outline:
•Introduction to art administration 
-What is art?
-History and development in art administration 
-International institutions and system of art administration
-Non-profit organisation and public policy
•Art Appreciation
-Visual art
-Performing art
-New media art
-Public and community art
-Site visit to local art institution
•Departments in art organisations 
-Art marketing and promotion
-Funding, sponsors and financial management
-Strategies on media and public relations 
-System, format and language of the proposal

Teacher: Please refer to the schedule

  Last Updated: 2023/07/10

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