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Course Information PDF
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| Course Category:
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Creative Studies
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| Course Title:
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Certificate in Professional New Media Advertising
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| Medium of Instruction:
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Cantonese
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| Pre-requisites:
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Possess basic knowledge on Adobe Illustrator or Adobe Photoshop
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| Course Fee:
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Macao Resident:
Non-Macao Resident:
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| Certificate:
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Students who have obtained a passing grade of the course and met the attendance requirement will be issued a course certificate by UTM. The passing grade of the course is 50.
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| Course Code | Sub Code | Course Start Date | Course End Date | Class Schedule |
| DA169 | 2402 | 2024/06/04 | 2024/08/08 | View |
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| Course Code | Sub Code | Registration Period | Quota/Registration | Registration |
| DA169 | 2402 |
2024/04/08
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2024/05/17
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20
/3
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| Objective:
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Upon completion of the course, students will be able to
• Compose advertising project brief
• Design advertising plans
• Use different creativity techniques in advertising
• Produce digital print advertisements
• Produce online and social media advertisements
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| Outline:
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• Mass communication and advertising psychology
• Advertising design process
• Message expressions and methods of delivery
• Case analysis of advertisements
• Creating advertising ideas
• Principles of print advertising design
• Practice of social media advertising output
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| Teacher:
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Please refer to the schedule
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