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Course Category: Creative Studies
Course Title: Introduction to Commercial Design


Course Code: DA143
Medium of Instruction: Cantonese
Duration: 45.0 hour(s)
Certificate: Students who have obtained an overall passing grade of the course and met the attendance requirement will be issued a course certificate by UTM. The passing grade of the course is 50.
Course CodeSub CodeCourse Start DateCourse End DateClass Schedule
DA14320012020/09/212020/10/14View



Objective: In this course, students will learn about the important elements in commercial design, such as aesthetic approaches, design concepts and principles, and color applications.

Outline:

Styling Construction
• Aesthetics of painting, architecture, design and crafts, sculpture
• Styling and materials
• Comparison of Chinese and Western styles
 
Design Principles
• Image concepts
• Design elements
• Design theories and applications

Combining and Applying Colors
• Color and light
• Color system
• Color matching and color psychology
• Color application in different design media


  Last Updated: 2020/09/10

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