Outline:
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• Introduction to Hospitality Marketing and Sales
• The Marketing Plan: The Cornerstone of Sales
• Managing the Marketing and Sales Office
• Personal Sales
• Telephone Sales
• Internal Marketing and Sales
• Advertising, Public Relations, and Publicity
• Marketing to Business Travelers
• Marketing to Leisure Travelers
• Marketing to Travel Agents
• Marketing to Meeting Planners
• Marketing to Special Segments
• Marketing Restaurants and Lounges
• Marketing Catered Events and Meeting Rooms
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