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Course Information PDF
   
Course Category: Hospitality
Course Title: AHLEI Hospitality Sales and Marketing


Course Code: CA014
Medium of Instruction: English
Duration: 42.0 hour(s)
 Course Fee:
Macao Resident: MOP5,380
(Including course material, certification and one exam fees)
Non-Macao Resident: MOP5,380
(Including course material, certification and one exam fees)
Certificate: Students who have obtained an overall passing grade of the course and met the attendance requirement will be issued a course certificate by UTM and a certificate by AHLEI. The passing grade for the course is based on the grading system set by AHLEI.
Course CodeSub CodeCourse Start DateCourse End DateClass Schedule
CA01423012023/02/132023/04/03View



Objective: This course is designed to provide students with a solid background in hospitality sales and marketing. The textbook’s main focus is on practical sales techniques for selling to targeted markets.

Outline: • Introduction to Hospitality Marketing and Sales
• The Marketing Plan: The Cornerstone of Sales
• Managing the Marketing and Sales Office
• Personal Sales
• Telephone Sales
• Internal Marketing and Sales
• Advertising, Public Relations, and Publicity
• Marketing to Business Travelers
• Marketing to Leisure Travelers
• Marketing to Travel Agents
• Marketing to Meeting Planners
• Marketing to Special Segments
• Marketing Restaurants and Lounges
• Marketing Catered Events and Meeting Rooms

Teacher: Please refer to the schedule

  Last Updated: 2023/10/10

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