| Medium of Instruction:
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Chinese
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| Course Fee:
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Macao Resident:
Non-Macao Resident:
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| Certificate:
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Students who have obtained a passing grade of the course and attended no less than 70% of the class sessions will be issued a course certificate by UTM. The passing grade of the course is 50.
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| Course Code | Sub Code | Course Start Date | Course End Date | Class Schedule |
| BS112 | 2301 | 2023/08/30 | 2023/11/27 | View |
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| Objective:
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Upon completion of the course, students will be able to:
• identity the preparation procedures and elements for effective communication
• describe the common oral communication styles for marketing
• describe the common writing formats for marketing
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| Outline:
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• Overview of communication skills in sales and marketing
• Professional grooming and business etiquette
• Preparation for effective communication
• Common oral communication styles for marketing (elevator pitch, formal conversations, informal conversations, business presentations and speeches)
• Common writing formats for marketing
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| Teacher:
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Please refer to the schedule
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