| Medium of Instruction:
|
Chinese
|
| Course Fee:
|
Macao Resident:
Non-Macao Resident:
|
| Certificate:
|
Students who have obtained a passing grade of the course and attended no less than 70% of the class sessions will be issued a course certificate by UTM. The passing grade of the course is 50.
|
|
| Course Code | Sub Code | Course Start Date | Course End Date | Class Schedule |
| BS111 | 2401 | 2024/01/03 | 2024/02/28 | View |
|
| Objective:
|
Upon completion of the course, students will be able to:
• conduct market analysis with SWOT and STEEPLE
• explain technical terms related to marketing and their applications
• identify the essential components of the marketing mix and their characteristics
• explain the difference between contemporary marketing and traditional marketing
• identity the steps in developing a marketing plan
|
| Outline:
|
• Introduction to contemporary marketing, challenges and opportunities
• Analysis of the market environment
• Target markets and target audience
• Market orientation
• Contemporary marketing mix
• Steps in developing a marketing plan
• Marketing cases
|
| Teacher:
|
Please refer to the schedule
|
|