| Medium of Instruction:
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Chinese
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| Course Fee:
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Macao Resident:
Non-Macao Resident:
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| Certificate:
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Students who have obtained a passing grade of the course and attended no less than 70% of the class sessions will be issued a course certificate by UTM. The passing grade of the course is 50.
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| Course Code | Sub Code | Course Start Date | Course End Date | Class Schedule |
| BS110 | 2401 | 2024/03/05 | 2024/04/25 | View |
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| Objective:
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Upon completion of the course, students will be able to
• identify the elements of implementing international marketing campaign
• explain the characteristics and concerns of carrying out global marketing
• design marketing strategies for diverse communities
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| Outline:
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• International market environment
• Nature and opportunities of international marketing
• Cultural and environmental aspects of international trade
• International market entry evaluation process
• International marketing strategies
• Innovation and development of international distribution channels
• Implementation and control of multinational marketing campaigns
• International marketing cases
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| Teacher:
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Please refer to the schedule
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