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Course Information PDF

Course Category:	Business
Course Title:	Public Relations and Corporate Branding

Course Code:

BS109

Medium of Instruction:

Chinese

Duration:

45.0 hour(s)

Course Fee:

Macao Resident: MOP3,960

Non-Macao Resident: MOP3,960

Certificate:

Students who have obtained a passing grade of the course and attended no less than 70% of the class sessions will be issued a course certificate by UTM. The passing grade of the course is 50.

Course Code	Sub Code	Course Start Date	Course End Date	Class Schedule
BS109	2401	2024/05/27	2024/07/17	View

Course Code	Sub Code	Registration Period	Quota/Registration	Registration
BS109	2401	2024/04/01 - 2024/05/10	25 /1

Objective:

Upon completion of the course, students will be able to
•    describe the functions of public relations to business success
•    explain the professional terminologies related to public relations
•    identify the procedures and concerns of developing a corporate branding plan
•    describe the format and elements of writing public relations related documents

Outline:

•    Concepts and functions of public relations
•    Legal and ethical issues
•    Media and media relations management
•    Public relations writing
•    Branding and corporate identity
•    Brand building strategies
•    Corporate communication
•    Crisis management

Teacher:

Please refer to the schedule

Last Updated: 2023/05/25

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