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Course Category: Business
Course Title: Marketing Campaign Planning


Course Code: BS107
Medium of Instruction: Chinese
Duration: 30.0 hour(s)
 Course Fee:
Macao Resident: MOP2,680
Non-Macao Resident: MOP2,680
Certificate: Students who have obtained a passing grade of the course and attended no less than 70% of the class sessions will be issued a course certificate by UTM. The passing grade of the course is 50.
Course CodeSub CodeCourse Start DateCourse End DateClass Schedule
BS10724012024/02/192024/03/20View



Objective: Upon completion of the course, students will be able to
•    explain the importance of marketing campaign to business success
•    expound the key elements of marketing campaign planning
•    identify different types of marketing campaign
•    list the management tools for evaluating marketing campaigns


Outline: •    Functions and importance of  marketing campaign
•    Types of marketing campaign
•    Components of a marketing campaign
•    Marketing campaign planning process
•    Marketing planning & campaign management tools

Teacher: Please refer to the schedule

  Last Updated: 2023/05/25

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