| Medium of Instruction:
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Chinese/English
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| Course Fee:
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Macao Resident:
Non-Macao Resident:
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| Certificate:
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Students who have attended no less than 70% of the class sessions will be issued an attendance certificate by UTM.
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| Objective:
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Upon completion of the course, students will be able to
- explain the basic concepts of hotel revenue management
- describe principles used in managing hotel revenue
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| Outline:
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- Overview of hotel revenue management
- Pricing strategies for hotel products
- Differential pricing for hotel products
- Market segmentation in the hospitality industry and demand forecasting
- Hotel room pricing and inventory management
- Room reservation and channel management
- Assessment of room revenue management
- Revenue management for restaurants and meetings
- Hotel revenue management implementation
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| Teacher:
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Please refer to the schedule
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