| Medium of Instruction:
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Cantonese
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| Course Fee:
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Macao Resident:
Non-Macao Resident:
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| Certificate:
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Students who have obtained an overall passing grade of the course and met the attendance requirement will be issued a course certificate by UTM and a certificate by AH&LEI. The passing grade for the course is based on the grading system set by AH&LEI
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| Course Code | Sub Code | Course Start Date | Course End Date | Class Schedule |
| BS033 | 2401 | 2024/04/30 | 2024/06/18 | View |
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| Objective:
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At the completion of this course, students should be able to gain some relevant basic marketing knowledge and skills in the hospitality industry.
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| Outline:
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• Understanding the hospitality industry
• Market segmentation and the hospitality industry
• Positioning in line with consumer preferences
• The channels of distribution
• Marketing in perspective
• Applying Key Marketing Methodologies:
o Marketing research
o Sales
o Customer Service
o Advertising
o Public relations
o Promotions
o Database marketing
o Electronic marketing
o Packaging
o Collateral Materials and Promotional Support
o Understanding Rates and Fares
o Pricing Strategies
o Revenue maximization
• Practical Ways to Maximize Marketing
• The Marketing Budget
• The Hotel/ Unit Marketing Plan
• The Corporate/ Multi-Unit Marketing Plan
• Marketing and the Law
• Marketing Operations and Research
• The Strategic Marketing Plan
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| Teacher:
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Please refer to the schedule
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