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Book of the Month

Every month, the library will be sharing books that we think you might be interested. We hope you enjoy reading them. If you would like to share your book review with other users, please email us at library.

 

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Title: Leadership and entrepreneurship in the hospitality industry

 

Author: Sheppardson, Chris

 

Publisher:  Goodfellow Publishers

 

Introduction

Many aspire to be leaders and entrepreneurs where they too could set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector. Much has been written over the years about leadership and entrepreneurship; this insightful and widely researched new book is unique however in focusing on the contemporary hospitality industry. The text is based on over 100 in-depth interviews with leading hospitality entrepreneurs in all sectors of the industry internationally. It moves away from a purely theoretical perspective to focus on the practical issues- the skills, attitudes, motivations and decisions of proven entrepreneurs. (Source)

 

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Title: Heritage and tourism in Britain and Ireland

 

Author: Glenn Hooper

 

Publisher: Palgrave Macmillan

 

Introduction

This edited collection examines the natural, but sometimes troubled, relationship that exists between heritage and tourism. Chapters included focus on a selection of topics, including literary tourism, industrial heritage, conservation and care. Employing a range of historical and cultural materials, as well as an extensive number of case studies, the chapters offer an engaging overview of heritage and tourism evelopments across the Isles, especially in terms of recent policy and strategy initiatives, new facilities and infrastructure, as well as the different and evolving management systems currently in place. Interdisciplinary in scope, and drawing on the expertise of researchers from within both academia and industry, this volume will be of particular importance to those with interests in management and the humanities. (Source)

 

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Title: Proposals That Work: A Guide for Planning Dissertations and Grant Proposals

 

Author: Lawrence F. Locke

 

Publisher: SAGE Publications

 

Introduction

Previous editions of this book have helped well over 100,000 students and professionals write effective proposals for dissertations and grants. Covering all aspects of the proposal process, from the most basic questions about form and style to the task of seeking funding, Locke/Spirduso/Silverman’s Proposals That Work offers clear advice backed up with excellent examples. In the fifth edition, the authors have included a discussion of the effects of new technologies and the Internet on the proposal process, with URLs listed where appropriate. In addition, there are new sections covering alternative forms of proposals and dissertations and the role of academic rigor in research. As always, the authors have included a number of specimen proposals, two that are completely new to this edition, to help shed light on the important issues surrounding the writing of proposals. Clear, straightforward, and reader friendly, Proposals That Work is a must own for anyone considering writing a proposal for a thesis, a dissertation, or a grant.(Source)

 

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Title: Craft Beverages and Tourism

 

Author: Susan L. Slocum

 

Publisher: Palgrave Macmillan

 

Introduction:

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. (Source)

 

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Title: The Traveler's Guide to Space: For One-Way Settlers and Round-Trip Tourists

 

Author: McGuire, Kelly Ann

 

Publisher: Columbia University Press

 

Introduction:

Astronomer and former NASA/ASEE scientist Neil F. Comins has written the go-to book for anyone interested in space exploration. He describes the wonders that travelers will encounter―weightlessness, unparalleled views of Earth and the cosmos, and the opportunity to walk on another world―as well as the dangers: radiation, projectiles, unbreathable atmospheres, and potential equipment failures. He also provides insights into specific trips to destinations including suborbital flights, space stations, the Moon, asteroids, comets, and Mars―the top candidate for colonization. Although many challenges are technical, Comins outlines them in clear language for all readers. He synthesizes key issues and cutting-edge research in astronomy, physics, biology, psychology, and sociology to create a complete manual for the ultimate voyage. (Source)

 

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Title: 職場實用英語完全攻略

 

Author: 陳豫弘

 

Publisher: 希伯崙股份有限公司

 

Introduction

本書共10大主題,包括接待訪客、電話英語、請假與代班、籌備會議、寫Email、與客戶洽談、議價等,教您用簡單的字彙與片語,就能和外國同事、主管與客戶溝通往來。每個學習主題都包含了聽、說、讀、寫的練習,並依序分為五大學習步驟,循序漸進引導式的教學方法,將有效提升商務英語能力。 (Source)

 

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Title: 用人心理學:用人管人100 招

 

Author: 王來興

 

Publisher: 菁品文化

 

Introduction:

用人靠技巧,管人靠智慧。領導者和管理者用人管人的關鍵在於瞭解人、洞察人,對人才進行詳細的分辨和判斷;把人才放在最合適的位置上,使他們充分發揮自己的特長,施展才幹。本書從用人、管人、招聘、培訓、辭退等方面入手,闡述了科學的管理理念,著重講解了用人管人的各類有效方法和高超技巧。本書通俗易懂,實用性強,認真閱讀本書,每一個追求卓越的領導者和管理者都會從中得到有益的啟發。(Source)

 

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Title: 整合行銷傳播 : 理論與實務

 

Author: 王全裕

 

Publisher: 揚智

 

Introduction:  

現代行銷的成敗,大致取決於行銷傳播工具的選擇。一個適當而有效的傳播工具,將使您的行銷個案事半而功倍,如選擇多種適切的傳播工具,更具有相乘的效果。 本書係由整合傳播工具的行銷企劃面去構思不同行業的需求,同時含括以非營利為目標的組織團體,完整地探討行銷個案中主要的傳播工具,俾利研讀者全方位地瞭解,在不同行業的傳播工具,何者最有利於行銷作為。當眾多的傳播工具提供給行銷人員時,應該考量的是效果還是花費的金錢?疊床架屋的行銷工具,總是讓人無所適從,因此,本書彙整13個實際案例,藉由案例索引的傳播技巧,來加強理論與實務結合的應用。(Source)

 

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Title: 日本製造:東京廣告人的潮流觀察筆記

 

Author: 東京碎片

 

Publisher: 貓頭鷹

 

Introduction:

本書收錄了28種在日本歷久不衰、最新流行、或重新流行的消費風潮加以分析。從流行產品本身的目的、使用者的深層需求,廣告文案的操作等等。以精彩而幽默的文化觀察,讓你真正了解令所有日本人都自豪的「日本製造」,得以強勢創造潮流的關鍵所在。(Source)

 

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Title: 國際行銷學 : 建構全球行銷能力

 

Author: 張國雄

 

Publisher: 前程文化

 

Introduction:

本書設計多元的專欄主題,介紹國內外精彩的案例來印證相關理論、主題外,更能擴展讀者的國際行銷視野。於章首提供「國際連線」,透過新聞時事來進行討論,引發學習動機,章末更設有「個案討論」,整合章節資源,進行課堂互動討論。全書採用「環境-策略-結構」的典範,內容結構連貫、層次分明、重點明確,有助讀者提綱挈領地掌握國際行銷的要領。另有鑑於台灣企業本質與產業內涵的獨特性,本書特別針對台灣企業在面對全球競爭的行銷環境與問題中,提供全面性的剖析。本版更因應國際行銷趨勢,新增東協相關資訊,與時俱進。本書除擇取傳統基本的理論、在部分章節介紹晚近流行主題,並於各章適時加入國際行銷領域的重要理論,包括交易成本、折衷理論、資源基礎理論等,使讀者有充足的理論知識來解析個案,並解決國際行銷實務問題。(Source)