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Book of the Month

Every month, the library will be sharing books that we think you might be interested. We hope you enjoy reading them. If you would like to share your book review with other users, please email us at library.

 

 

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Title: Think Big: Make It Happen in Business and Life

 

Author: Donald J. Trump, Bill Zanker

 

Publisher:  HarperBusiness, 2007

 

Introduction

Donald J. Trump is an icon: the very definition of the American success story. President-elect, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men.

Trump is a living example of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. In his first political campaign, Trump defeated his opponents by rallying voters nationwide to "Make America Great Again."(Source)

 

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Title: 川普致富術 Trump: How to Get Rich

 

Author: Donald J. Trump

 

Publisher: 時報文化, 2004

 

Introduction

集合房地產大亨、暢銷書作家及電視節目主持人的川普,在本書中暢談他成功致富的中肯智慧與建議。在他參與電視劇「學徒」的演出後,了解到一般人多麼地想學得一位成功的人是如何創造財富的,以及頂尖的企業如何運作。該節目收到上萬的觀眾來信,想要成為川普的學徒,並有上百萬的觀眾收看這個節目。

集合房地產大亨、暢銷書作家及電視節目主持人的川普,在本書中暢談他成功致富的中肯智慧與建議。在他參與電視劇「學徒」的演出後,了解到一般人多麼地想學得一位成功的人是如何創造財富的,以及頂尖的企業如何運作。該節目收到上萬的觀眾來信,想要成為川普的學徒,並有上百萬的觀眾收看這個節目。本書的出版,即是川普傳授給學徒們的致富課程。.(Source)

 

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Title: Trump 101: The Way to Success

 

Author: Donald J. Trump

 

Publisher: Wiley, 2006

 

Introduction

In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your life. Each chapter covers a basic rule or belief, and shows you how to make it work for you. Learn the vital qualities and skills that every successful businessperson needs. (Source)

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Title: 天下雜誌

 

Author: 天下雜誌編輯部編輯

 

Publisher: 天下雜誌

 

Introduction:

全面解讀川普新政

身為移民第三代,如今卻最反移民;不愛按牌理出牌,私下卻高度自律。屬狗的川普,帶來的會是雞犬升天、還是雞飛狗跳的未來?

 

與心對話 - 找到更好的自己

你是誰?你為何而戰?為誰拚搏?無論你是否上過高山、走過低谷,新的一年,都需要重新沉澱再出發。七位名人,七種考驗,七個發現自己、超越自己、接納自己的人生故事(Source)
 

 

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Title: Knowing China: A Twenty-First Century Guide

 

Author: Frank N. Pieke

 

Publisher: Cambridge University Press, 2016

 

Introduction:

Contemporary China appears both deceptively familiar and inexplicably different. China is a cauldron of forms of entrepreneurship, social organization, ways of life and governance that are at once new and unique, recognizably Chinese and generically modern. In analyzing and interpreting these developments, Frank N. Pieke adopts a China-centric perspective to move beyond western preoccupations, desires, or fears. Each chapter starts with a key question about China, showing that such questions and assumptions are often based on a misunderstanding or misconstruction of what China is today. Pieke explores twenty-first-century China as a unique kind of neo-socialist society, combining features of state socialism, neoliberal governance, capitalism and rapid globalization. Understanding this society not only helps us to know China better, but takes us beyond the old dichotomies of West versus East, developed versus developing, tradition versus modernity, democracy versus dictatorship, and capitalism versus socialism.(Source)

 

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Title: Market entry in China : case studies on strategy, marketing, and branding

 

Author: Christiane Prange

 

Publisher: Springer, 2016

 

Introduction

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players. (Source)

 


 

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Title: Corporate Social Responsibility Reporting in China: Evolution, Drivers and Prospects

 

Author: Jieqi Guan, Carlos Noronha

  

Publisher: Routledge, 2017

 

Introduction: 封面專題 : 粵港澳大灣區一國良制 反擊美國圍堵化解港獨勢力

This book investigates the evolution of such reporting practice in the country and the reasons behind it. In addition, it also examines the reporting quantity and quality of Chinese enterprises by applying the GRI (Global Reporting Initiative) as an evaluation tool. In response to policy documents so as to obtain the government’s recognition and to strive for more resources, state-owned enterprises, private enterprises and foreign-invested companies have made substantial efforts in social reporting in terms of quantity and coverage. However, it appears that there is still room for enhancing the quality of disclosure. The book also highlights the central government’s economic, political and social roles in promoting, encouraging and controlling the development of CSR reporting.(Source)

 

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Title: New platform tourism services (or the so-called sharing economy) : understand, rethink and adapt

 

Author: World Tourism Organization

 

Publisher: World Tourism Organization, 2018

 

Introduction:  

This report aims to gain a better understanding of how new platform tourism services, or the so-called Sharing Economy, is shaping the tourism sector. It seeks to identify the specific opportunities and challenges it poses across destinations, how these are being addressed, and the way forward. Drawing on the responses of a UNWTO survey, this exploratory study offers a global overview of the current situation, impact and future importance of these services in five main areas of tourism – information, accommodation, transport, food and tourism activities.(Source)

 

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Title: Demystifying China’s Economy Development

 

Author: Fang Cai

 

Publisher: Springer; 2015

 

Introduction:

This book explains why China’s opening-up policy can boost the rapid growth of its economy. Based on concrete facts and economic logic, it offers a brief introduction to the history of China’s successful development, which has unprecedentedly helped improve people’s lives and community welfare over the past 30 years. In light of the newly emerging problems, the author assesses the different stages of China’s economic development and new challenges, illustrating how the country’s sustainable growth could be achieved through further reforms so as to complete the transition from a middle-income to high-income country. He moves on to discuss the lessons learned from China’s experiences and summarizes their significance for other developing countries, while also clarifying popular misconceptions such as the “China Menace” and “Theory of China’s Collapse.” Taking the logic of economic development as a basis and employing economic norm analysis methods, the book describes China’s economic miracle in plain but vivid language and attempts to enrich the economic development theory through China’s experience.(Source)

 

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Title: Economic Planning and Industrial Policy in the Globalizing Economy

 

Author: Murat Yülek.

 

Publisher: Springer, 2015

 

Introduction:

This book discusses national development planning in the context of a globalized world economy. National economic development planning, the process of defining strategic economic objectives for a country and designing policies and institutional frameworks to attain them, was popular in many countries in the 1960s and 1970s. Over time it lost its appeal. More recently, with globalization accelerating and economic competition increasing, it is making a comeback in different countries under different forms. National planning in this new era is different than the earlier quantitative planning approaches. It employs different tools, such as strategic visions and action plans, revived forms of physical infrastructure planning, industrial policy, and cluster policy. Built on the research of international scholars with firsthand knowledge of the countries in question, this volume presents and evaluates current national planning strategies and policy worldwide. It will be of interest to both academicians who study and teach globalization and development as well as policy makers who may use it as a reference as they contemplate their own strategies.(Source)