Staff Data:
LEONG, IO KEI(SAMSON)
M.B.A., B.B.A.
Title:LECTURER
Email:
Tel:8598 1358

Biography

Samson received his Bachelor Degree of Business Administration from University of Macau and later obtained his Master Degree in Business Administration from Macau Inter-University Institute.
He has joined IFT as a lecturer in the business management area, specialising economics and management studies. Before starting his academic career, Samson worked in the hotel industry, both operation and administration areas, for five years.
Prior joining IFT, Samson was a faculty member at the Macau Inter University Institute. He believes that quality of education is the key to student success. With his experience from both hotel industry and academic sector, he is definitely going to benefit our students.

Academic Qualification
  • MASTER OF BUSINESS ADMINISTRATION, MACAU INTER-UNIVERSITY INSTITUTE, MACAU, CHINA
  • LICENCIATURA EM GESTAO DE EMPRESAS IN MARKETING, UNIVERSIDADE DE MACAU, MACAU, CHINA
Conference
  • Li, Z. & Leong I.K. (2019) How Tourists Enjoy Their Shopping Trips in Casino Integrated Shopping Mall – Evidence from Macao’s TripAdvisor Reivews. Paper Presented at the 25th Asia Pacific Tourism Association Conference 2019, Da Nang, Vietnam, 1-4, July (pp. 193 -196).
  • Leong, I.K. & Li, Z. (2018) Comparing the Impact of Distance Decay and Cultural Distance on Tourists from Short Haul and Long Haul Source Markets. Paper presented at the 21th AFBE International Conference 2018, Phuket, Thailand, 15-16 January (pp.198-210).
  • Leong, I.K. Liu, C. & Chan, Y.F. (2017) Faculty Internship Program For Hospitality Educators–What Benefits Can We Get? Paper presented at the 15th ApacCHRIE Conference, Bali, Indonesia, 31 May - 03 June (pp.58 – 74).
  • Leong, I.K. & Li, Z. (2015) Factors influencing tourist satisfaction and the mediating role of complaint intention between satisfaction and loyalty. Paper presented at the 13th APacCHRIE Conference, Auckland, New Zealand.
  • Leong, I.K. & Lei, K. (2014). What Do Hotel Guests Talk On Social Media – A Comparative Case Study of TripAdvisor On A Casino Hotel and A Non-Casino Hotel In Macau. In Proceedings of the 13th Asia Pacific Forum for Graduate Students Research in Tourism, Kaohsiung, Taiwan.
  • Leong, I.K. & Lam, C.C. (2013). Disparity in smoking behavior: Tourists from high and low smoking restriction origins. In Proceedings of the 3rd Advances in Hospitality and Tourism Marketing & Management Conference, Taipei, Taiwan.
  • Leong, I.K. & Lam, C.C. (2012). Factors affecting the smoking behavior of tourists – An application of the theory of planned behavior model. In Proceedings of the 18th Asia Pacific Tourism Association Conference: New Tourism New Waves, Taipei, Taiwan.
Professional Qualification/Training
  • Certificate of School Inspection, Macau Inter-University Institute
  • Certified Hospitality Educator (CHE), American Hotel & Lodging Educational Institute