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　 　 Course Category : Diploma in Event and Tourism Management
Course Title : Destination Management
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Course Code : S378
Medium of Instruction: Chinese (supplemented by English)
Duration: 42 hours; 4 days/week
Commencement: October

　


Objective:

  • Understanding the Destination Mix
  • Examines and analyses the concepts that apply to development of tourist destinations. It presents examples through case studies and literature obtained from a variety of primary and secondary sources


Course Outline:

  • The Destination Mix (Attractions and Services for the Traveler)
  • Tourism Planning
  • Interpretation and Tourism
  • Case Studies
  • Sustainable Tourism Development

　




Last modified on: 2008-06-02
 
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