Objective:

In this era of competitive business environment, the key to sustainable business and service is the ability to provide the “right service at the right time in the right place”. The “Introduction to Marketing” aims at building a strong foundation for students in understanding the basic concepts in Marketing and preparing them for other marketing related courses.

Course Outline:

• Definition of Marketing and the Marketing concepts
• Marketing Environment
• Segmentation
• Targeting
• Positioning
• Consumer Buying Behavior
• Marketing Mix
• Marketing Plan
• Service Excellence