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    Course Category : Certification in Event and Tourism Operations
Course Title :
Best Practices in Event & Tourism Management
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Course Code : S371
 Medium of Instruction: Chinese (supplemented by English)
Duration: 35 hours; 4 days/week
Commencement: February

 


Objective:

  • Identify the essential components in coordinating a successful event
  • Establish and manage an effective strategic plan
  • Develop and design an appropriate and effective exhibition booth


Course Outline:

  • Principles of Running a Successful Event
    Finding the Venue
    Setting Up the Room
    Food and Drink
    Managing Creativity
    Staging Events
    What is sponsorship?
    Evaluation and reporting

  • Principles of exhibit marketing
    What is an exhibition and how to plan an exhibition?
    Planning an Exhibition
    How to create a effective exhibit display?
    Promotion before and at the show


 




Last modified on: 2008-06-02
 
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