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    Course Category : Certification in Event and Tourism Operations
Course Title :
Event Coordination and Planning
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Course Code : S368
Medium of Instruction: Chinese (supplemented by English)
Duration: 35 hours; 4 days/week
Commencement: November

 


Objective:

  • To gain a holistic understanding of conferencing and the reasons for a conference
  • To examine the essential properties of running a successful conference
  • to cultivate a participatory and an active style of learning through discussion, group dynamics and self evaluation



Course Outline:

  • What is a conference and do you really need a conference?
  • discussion on Macao becoming a conference (convention) city
  • What is a PCO?
  • Building the budget
  • Finding the venue
  • Setting up the room
  • Managing Creativity
  • Conference/Event Marketing
  • Event management and logistics
  • Accommodating your conference
  • Food and Drink
  • What went right, what went wrong


 




Last modified on: 2008-06-02
 
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