Objective: :

This course aims at providing students with a thorough understanding on the role of marketing in the tourism industry and the tools available to sustain market position in the industry.

Course Outline:

• What is Hospitality and Tourism Marketing?
• Characteristics of service marketing
• Consumer markets and consumer buying behavior
• Marketing segmentation, targeting and positioning
• Designing and managing products
• Building customer loyalty
• Pricing products
• Distribution channel
• Promoting products (Communications)
• Promoting products (Tools)
• Destination marketing