Objective:

This qualification is intended for candidates who wish to:

• gain some relevant basic knowledge and skills before progressing to LCCI qualification examinations.

Course Outline:

• The nature of public relations
• Targeting the public relations audience
• The law and self-discipline
• The organisation and conduct of globalised public relations campaigns
• Relationship with the community
• Planning, managing and evaluating public relations campaigns
• Cooperation with the Media
• The function and the role of public relations in an convention or event
• Organisation, planning and monitoring sponsorial activities
• Different types, methods and procedure of researching
• The impact on public relations made by IT and the Internet
• Ancillary issues
• Career path of professionals in public relation industry

Note:

• Click here to see more International Qualifications Courses.

• This course joins the Continuing Education Subsidy Scheme and is subsidized by DSEJ.  Participants should take note to the following:

  1. Only Macao residents are eligible to join the scheme.
  2. Participants should fulfill 75% attendance to receive the subsidy.
  3. Should participants retake the same course, subsidy will not be offered and declaration should be made to IFT . 
  4. Participants are eligible for two subsidised courses at a time.
  5. No subsidy will be offered for the third subsidised course and declaration should be made upon  application.
  6. Participants should provide correct and complete information.  Should there be any mistaken or false report, participants can be disqualified from joining the scheme and the received subsidies should be recouped.

  For more information about the Continuing Education Subsidy Scheme, please visit  http://www.dsej.gov.mo/~webdsej/www_dee/index.php.