Objective:

This qualification is intended for candidates who wish to:

• gain some relevant basic marketing knowledge and skills before progressing to LCCI qualification examinations.

Course Outline:

1. Nature and Role of Marketing
2. Marketing research, Analysis and Decision
3. Marketing Implementation Strategies and Tactics
4. Services and Relationship Marketing
5. International and Global Marketing
6. Marketing, IT and the Internet

Note:

• Candidates who pass Marketing 3, Public Relations 3 and Selling and Sales Management 3 within a period of 24 months will be awarded Level 3 Diploma in Marketing by LCCI.
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