This course will provide the student with the fundamental concepts for marketing arts and heritage assets as tourism products appropriately. It will examine how marketing works and how the commodification and consumption of these assets can be carried out with reference to sustainable cultural tourism principles. The course aims to provide students with some basic tools for marketing planning and tourism product development. It will also assist them in understanding market profiles and promoting products that fit their requirements. Examples of the above, as well as successful and not so successful promotions will be discussed throughout the course using local and international examples.
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