Prior to joining IFT, she worked as an editor of National Geographic Korean edition and a researcher at Gyeonggi Research Institute and Seoul National University. She has constructed her research portfolios in the area of place images, and further developed her area of research from the following approaches: place branding and public diplomacy; tourism experience and tourist behavior; cultural heritage and tourism; tourism education; and leisure. She has teaching experiences in universities in China and the USA as well as in South Korea. 

She has been teaching the following courses at IFT:  
-Recreation and Leisure Management (MGMT211)  
-Special Interest Tourism (TSMT312) 
-Intangible Heritage (HERT415)        
-Inter-cultural Issues in Tourism (SOCI213)   
-Development and Management of Attractions (TSMT313) 
-Marketing for Cultural Resources (MKTG219)              
-Tourism Product Management (MGMT414)     
-Thesis / Project (THES413)        

• BACHELOR OF ARTS IN GEOGRAPHY, SEOUL NATIONAL UNIVERSITY, KOREA
• MASTER OF ARTS IN GEOGRAPHY, SEOUL NATIONAL UNIVERSITY, KOREA
• DOCTOR OF PHILOSOPHY, PURDUE UNIVERSITY, USA

• Choi, S. & Wong, C. U. I. (2018). Toponymy, place name conversion and wayfinding: South Korean independent tourists in Macau. Tourism Management Perspectives, 25, 13-22. DOI:10.1016/j.tmp.2017.10.007  
• Choi, S. & Fu, X. (2018). Hosting friends and family as a sojourner in a tourism destination. Tourism Management, 67, 47-58. DOI:10.1016/j.tourman.2017.12.023
• Choi, S., Tam, L., Kim, J., & Kim, J.-N. (2018). Effects of three variables on tourists’ information behaviors about Macao. Tourism Analysis.
• Choi, S. & Wu, H. C. (2018). Tourism communicative actions of sojourners and information recipients. Journal of Destination Marketing & Management, 9, 279-287. DOI:10.1016/j.jdmm.2018.02.005 
• Choi, S. & Cai, L. A. (2017). An experiment on the role of tourist attribution: Evidence from negative nature-based incidents. Current Issues in Tourism, 20(5), 455-458. DOI:10.1080/13683500.2016.1164673
• Choi, S. & Yoo, Y. (2017). Leisure attitude and satisfaction with leisure and life: Proposing leisure prioritization and justification. World Leisure Journal, 59(2), 140-155. DOI:10.1080/16078055.2016.1216886
• Choi, S. & Cai, L. A. (2017). The role of relationship quality in integrated destination marketing. Journal of Travel & Tourism Marketing. DOI:10.1080/10548408.2017.1403999
• Choi, S. & Cai, L. A. (2016). Dimensionality and associations of country and destination images and visitor intention. Place Branding and Public Diplomacy, 12(4), 268-284. DOI:10.1057/s41254-016-0004-z
• Choi, S. & Cai, L. A. (2016). Tourist causal attribution: Does loyalty matter? Journal of Travel & Tourism Marketing, 33(9), 1337-1347. DOI:10.1080/10548408.2015.1125823
• Choi, S., Lu, Y., & Cai, L. A. (2015). Determination as a new indicator of conative loyalty. Annals of Tourism Research, 51, 51-53. DOI:10.1016/j.annals.2014.11.009

• Choi, S., Choe, Y., Choi, S., Li, H., & Lao, H. (2018). Identity, Intended Image, Construed Image, and Perceived Image: A Case of Macao, KAHTEA Conference, April 20-21, 2018, Las Vegas, Nevada, USA.  
• Choi, S., Yang, E. C. L., & Tabari, S. (2018). Solo dining in Macao’s Chinese restaurant. 24th Asia Pacific Tourism Association Annual Conference, July 3-6, 2018, Mactan (Cebu), Philippines.
• Choi, S., Choe, Y., & Hahn, S. (2018). How do residents and tourists think each other? Construal, projection, and perception in destination image of Macao. IPBA-3 and DBM-VI 2018 conference, December 5-7, 2018, Macao, S.A.R., People’s Republic of China. 
• Kwok, C. C., Mosley, M. C., & Choi, S. (2017). Importance-performance analysis of the Mandarin’s House in Macao: Application of the HISTOQUAL scale. Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, USA.
• Kim, J. & Choi, S. (2017). Students' perception and experience of international educational tourism: Two cases in Asia. The Association of American Geographers Annual Meeting, April 5-9, Boston, MA, USA.
• Leung, Y. L., Fok, H. F., & Choi, S. (2017). Dimensionality of excellence in tour guiding of heritage sites: A case of Macao. Presented at the KAHTEA Conference, April 21-22, 2016, Las Vegas, Nevada, USA. 
• Choi, S., Choi, J-K, & Choe, Y. (2017). Exploring the spill-over effect of visiting experience: Would the tourists communicate about the region as much as its tourism? Presented at the KAHTEA Conference, April 21-22, 2016, Las Vegas, Nevada, USA. 
• Choi, S., Vibber, K. & Kim, J.-N. (2017). Expatriates as focal communicants: The specialized role of foreign expatriates as information mediators. International Communication Association 2017 Conference “Interventions: Communication Research and Practice.” May 25-29, San Diego, CA, USA.
• Choi, S., & Zhao, W. (2017). Chinese interregional expatriates as tourism communicators: Perceptions of expatriates contrasted with information recipients at home. Presented at the APacCHRIE Conference, May 31-June 2, 2017, Bali, Indonesia
• Choi, S. & Mosley, M. C., (2017). Motivations and reasons for expatriation to Macao: Do expatriates consider touristic features in professional destination choice? The 3rd Global Tourism & Hospitality Conference (HONG KONG 2017), June 05-07, 2017, Hong Kong, S.A.R., People’s Republic of China.
• Choi, S. (2017). What tourists seek in fair travel: A case of Korean participants of Good Travel programmes to Asian destinations. In Proceedings of Critical Tourism Studies (CTS) 2017 Conference, June 25-29, Palma de Mallorca, Spain.
• Kim, J. & Choi, S. (2017). Towards efficient organization of short-term international educational trips: Findings from two institutions in South Korea and China. 12th Korea-China-Japan Joint Conference on Geography. August 23-26, Jeju, Republic of Korea. 
• Choi, S. (2017). Expatriates’ sense of place and local information forwarding. 2017 EuroCHRIE Conference, October 23-25, Nairobi, Kenya.
• Choi, S. (2017). Migrant worker’s self-recognition as a tourism informant: An exploratory study of Filipinos in Macao and Hong Kong. TTRA APac Chapter 2017 Annual Conference, December 6-8, Hong Kong, S.A.R., People’s Republic of China.
• Choi, S., Imon, S. S., & Couto, U. (2017). Participating and non-participating residents’ perceptions and attitudes towards Macao’s Drunken Dragon Festival. 4th International Conference on Events (ICE) 2017: Beyond the Waves. December 12-14, Orlando, FL, USA.
• Choi, S., Lee, D. (2016). Selective information sharing of grassroots diplomats: Implications for Public Diplomacy 2.0. Inaugural Annual Conference of the International Place Branding Association (IPBA), December 7-9, London, U.K. 
• Choi, S., Kim, J. & Kim, J.-N. (2016). Tourist communication: Effect of tourism stage, visiting history, and tourist loyalty. NZTHRC 2016, November 29-December 1, Christchurch, New Zealand. 
• Choi, S. (2016). Hosting visitors as an expatriate in a travel destination: A missing link. In Proceedings of the 2016 Annual Conference of International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Conference, July 20-22, Dallas, Texas, USA.
• Chan, I. C. & Choi, S. (2016). Community walking tour as a tool to facilitate sustainable tourism: Residents’ perception of the effectiveness of “Step Out, Experience Macao's Communities”. Presented at the 2016 Spring Conference of the Society of Sustainability Science, June 16, 2016, Seoul, South Korea. 
• Kuok, L. M. & Choi, S. (2016). The effect of Macao’s destination image on tourist experience, satisfaction and behavioural intention. Presented at the 15th Asia Pacific Forum for Graduate Students Research in Tourism, May 16-18, 2016, Hong Kong, S.A.R., People’s Republic of China. 
• Xia, Y. & Choi, S. (2016). Residents’ attitudes towards Macao’s gastronomic tourism development. Presented at the 15th Asia Pacific Forum for Graduate Students Research in Tourism, May 16-18, 2016, Hong Kong, S.A.R., People’s Republic of China. 
• Yung, W. L. & Choi, S. (2016). Tourist satisfaction with public buses in Macao. Presented at the 15th Asia Pacific Forum for Graduate Students Research in Tourism, May 16-18, 2016, Hong Kong, S.A.R., People’s Republic of China. 
• Choi, S. (2016). Travelling locally as a foreign sojourner: A case of Macao. Presented at the APacCHRIE Conference, May 11-13, 2016, Bangkok, Thailand. 
• Ao, H. T. & Choi, S. (2016). Visitors’ satisfaction with the Macao Lusofonia Festival: An Importance-Performance Analysis. Presented at the APacCHRIE Conference, May 11-13, 2016, Bangkok, Thailand. 
• Lai, K. C. & Choi, S. (2016). Social impact of Chinese casino tourists perceived by Macao residents: A missing link. Presented at the APacCHRIE Conference, May 11-13, 2016, Bangkok, Thailand. 
• Chen, H. & Choi, S. (2016). Visitor motivation and satisfaction at the Ruins of St. Paul’s Area, Macao. Presented at the KAHTEA Conference, April 21-22, 2016, Las Vegas, Nevada, USA.  
• Choi, S. &  Cai, L. A. (2015). Tourism image: A holistic experiential view. In Proceedings of the 2015 EuroCHRIE Conference, October 15-17, Manchester, U.K.
• Choi, S., Lu, Y., & Cai, L. A. (2015).  Relationships among tourist loyalty dimensions: The effect of tourism experience. In Proceedings of the 2015 EuroCHRIE Conference, October 15-17, Manchester, U.K.
• Choi, S. &  Cai, L. A. (2015). Destination and country images differentiated by tourism destination experience. In Proceedings of the 2015 EuroCHRIE Conference, October 15-17, Manchester, U.K.
• Imon, S. S., Couto, U., & Choi, S. (2015) Making more sense of cultural spaces within a changing urban landscape: The case of Drunken Dragon Festival in Macao. In Proceedings of Making Waves in Macao: The 3rd International Conference on Events (ICE2015), September 7-9, Macau, S.A.R., China.
• Choi, S., Kim, J.-N., &  Cai, L. A. (2015). Ideological inclination in segmentation: International tourists to the United States. In Proceedings of the 2015 Annual Conference of International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Conference, July 29-31, Orlando, Florida, USA.
• Choi, S., Lu, Y., & Cai, L. A. (2015). Tourist loyalty: A reexamination of scope and dimensions. In Proceedings of the 2015 Annual Conference of International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Conference, July 29-31, Orlando, Florida, USA.
• Choi, S. & Cai, L. A. (2015). Tourist utilitarian and emotional relationship and behavior: An integrated model. In Proceedings of the 2015 Annual Conference of International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Conference, July 29-31, Orlando, Florida, USA.
• Choi, S. & Kim, J.-N. (2015). The power of contextual talking: On stimulation, incorporation, and situational motivation that lead to communicational chain. In Proceedings of the 2015 Annual Travel & Tourism Research Association (TTRA) Conference “Turning Insights into Actions - the Crucial Role of Tourism Research”, June 15-17, Portland, Oregon, USA.
• Choi, S., Lu, Y., & Cai, L. A. (2015). A closer look at conative tourist loyalty: An exploratory examination of contextual variation. In Proceedings of the 2015 Annual Travel & Tourism Research Association (TTRA) Conference “Turning Insights into Actions - the Crucial Role of Tourism Research”, June 15-17, Portland, Oregon, USA.
• Choi, S. & Cho, H., & Cai, L. A. (2015). Interface of country affective image and its tourism: Evidence from Chinese and South Koreans. In Proceedings of the 2015 Annual Travel & Tourism Research Association (TTRA) Conference “Turning Insights into Actions - the Crucial Role of Tourism Research”, June 15-17, Portland, Oregon, USA.
• Choi, S. &  Cai, L. A. (2015). Rethinking destination image within the context of country image to attain sustainable destination management: The United States perceived by South Koreans and Chinese. Paper presented at the 2015 Annual Conference of the Society of Sustainability Science, June 12, Seoul, South Korea.
• Choi, S. & Cai, L. A. (2015). Causal attribution of negative tourism incidents: The interaction of loyalty, situational factors, and their effects. In Wilson, E., & Witsel, M. (Eds.) Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality: Proceedings of the 25th Annual CAUTHE Conference, Gold Coast, Queensland, February 2–5, 2015 (pp. 101-112). Gold Coast, Australia: Southern Cross University.
• Choi, S. & Cai, L. A. (2015). In search of destination brand image: Identifying favourable, strong, and unique destination brand associations. In Wilson, E., & Witsel, M. (Eds.) Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality: Proceedings of the 25th Annual CAUTHE Conference, Gold Coast, Queensland, February 2–5, 2015 (pp. 113-122). Gold Coast, Australia: Southern Cross University.
• Choi, S. & Yoo, Y. (2015). Prioritizing and justifying leisure: The effect of leisure attitude on satisfaction with leisure and life. In Proceedings of International Conference on Hospitality, Leisure, Sports, and Tourism (ICHLST), January 21-23, 2015 (pp. 42-58), Bangkok, Thailand. ISSN: 2309-3757.
• Choi, S., Lu, Y., & Cai, L. A. (2015). Dynamism of attitudinal and behavioral outcomes by variety-seeking traits: A case of Chinese tourists. Presented at the 3rd World Research Summit for Tourism and Hospitality, December 15-19, 2015, UCF Rosen College of Hospitality Management, Orlando, Florida, USA.

• Choi, S.  & Kim, J. (2018). Students' perception and experience of international educational tourism. in Khoo-Lattimore, C. and Yang, E. (eds.) Asian youth tourism (Perspectives on Asian Tourism series), Springer.