Tourism Retail and Marketing Management
 

1st Year

Course Code Course Name Hours / Week Credits
ACCT111 ACCOUNTING I 3 3.00
ACCT112 ACCOUNTING II 3 3.00
ECON111 ECONOMICS 3 3.00
ENGL111 ENGLISH - INTERMEDIATE I 3 3.00
ENGL112 ENGLISH - INTERMEDIATE II 3 3.00
INFO111 COMPUTER APPLICATIONS I 3 3.00
INFO112 COMPUTER APPLICATIONS II 3 3.00
MATH111 BUSINESS MATHEMATICS 3 3.00
MGMT111 INTRODUCTION TO TOURISM AND HOSPITALITY 3 3.00
MGMT112 PRINCIPLES OF MANAGEMENT 3 3.00
MGMT113 ORGANISATIONAL BEHAVIOUR 3 3.00
PTCM119 PRACTICUM I 0 0.00
PTCM120 PRACTICUM II 0 0.00
TSMT111 TOURISM DESTINATIONS 3 3.00

2nd Year

Course Code Course Name Hours / Week Credits
ENGL211 ENGLISH COMMUNICATIONS I 3 3.00
ENGL212 ENGLISH COMMUNICATIONS II 3 3.00
INFO211 MANAGEMENT INFORMATION SYSTEM FOR TOURISM AND HOSPITALITY 3 3.00
MATH211 STATISTICS 3 3.00
MGMT212 FINANCIAL MANAGEMENT 3 3.00
MICE212 EVENT PLANNING AND COORDINATION 3 3.00
MKTG211 TOURISM AND HOSPITALITY MARKETING 3 3.00
MKTG213 PRINCIPLES OF RETAILING 3 3.00
MKTG214 MANAGEMENT OF SERVICE OPERATIONS 3 3.00
MKTG215 INTERNATIONAL BUSINESS 3 3.00
MKTG216 MARKETING CHANNELS AND DISTRIBUTION 3 3.00
SOCI211 SOCIO-CULTURAL ISSUES IN TOURISM 3 3.00

3rd Year

Course Code Course Name Hours / Week Credits
ENGL311 ADVANCED ENGLISH 3 3.00
INSH311 INTERNSHIP 0 0.00
LLAW311 TOURISM AND HOSPITALITY LEGISLATION 3 3.00
MGMT312 HUMAN RESOURCES MANAGEMENT 3 3.00
MKTG312 ADVERTISING AND COMMUNICATIONS STRATEGIES 3 3.00
MKTG313 BRAND MANAGEMENT 3 3.00
MKTG314 MERCHANDISE MANAGEMENT 3 3.00
MKTG315 RETAIL AND MARKETING BUSINESS PROJECT 3 3.00

4th Year

Course Code Course Name Hours / Week Credits
MATH411 QUANTITATIVE METHODS FOR THE SERVICE SECTOR 3 3.00
MGMT411 RESEARCH METHODS 3 3.00
MGMT412 SERVICE QUALITY MANAGEMENT 3 3.00
MGMT413 SPECIAL TOPICS IN HUMAN RESOURCES MANAGEMENT 3 3.00
MGMT415 STRATEGIC MANAGEMENT 3 3.00
MGMT417 PUBLIC RELATIONS 3 3.00
MGMT430 SEMINAR IN RETAIL AND MARKETING MANAGEMENT 3 3.00
MKTG411 CONSUMER BEHAVIOUR 3 3.00
MKTG412 MARKETING MANAGEMENT 3 3.00
MKTG413 VISUAL MERCHANDISING AND STORE DESIGN 3 3.00

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