Tourism Retail and Marketing Management
1
st
Year
Course Code
Course Name
Hours / Week
Credits
ACCT111
ACCOUNTING I
3
3.00
ACCT112
ACCOUNTING II
3
3.00
ECON111
ECONOMICS
3
3.00
ENGL111
ENGLISH - INTERMEDIATE I
3
3.00
ENGL112
ENGLISH - INTERMEDIATE II
3
3.00
INFO111
COMPUTER APPLICATIONS I
3
3.00
INFO112
COMPUTER APPLICATIONS II
3
3.00
MATH111
BUSINESS MATHEMATICS
3
3.00
MGMT111
INTRODUCTION TO TOURISM AND HOSPITALITY
3
3.00
MGMT112
PRINCIPLES OF MANAGEMENT
3
3.00
MGMT113
ORGANISATIONAL BEHAVIOUR
3
3.00
PTCM119
PRACTICUM I
0
0.00
PTCM120
PRACTICUM II
0
0.00
TSMT111
TOURISM DESTINATIONS
3
3.00
2
nd
Year
Course Code
Course Name
Hours / Week
Credits
ENGL211
ENGLISH COMMUNICATIONS I
3
3.00
ENGL212
ENGLISH COMMUNICATIONS II
3
3.00
INFO211
MANAGEMENT INFORMATION SYSTEM FOR TOURISM AND HOSPITALITY
3
3.00
MATH211
STATISTICS
3
3.00
MGMT212
FINANCIAL MANAGEMENT
3
3.00
MICE212
EVENT PLANNING AND COORDINATION
3
3.00
MKTG211
TOURISM AND HOSPITALITY MARKETING
3
3.00
MKTG213
PRINCIPLES OF RETAILING
3
3.00
MKTG214
MANAGEMENT OF SERVICE OPERATIONS
3
3.00
MKTG215
INTERNATIONAL BUSINESS
3
3.00
MKTG216
MARKETING CHANNELS AND DISTRIBUTION
3
3.00
SOCI211
SOCIO-CULTURAL ISSUES IN TOURISM
3
3.00
3
rd
Year
Course Code
Course Name
Hours / Week
Credits
ENGL311
ADVANCED ENGLISH
3
3.00
INSH311
INTERNSHIP
0
0.00
LLAW311
TOURISM AND HOSPITALITY LEGISLATION
3
3.00
MGMT312
HUMAN RESOURCES MANAGEMENT
3
3.00
MKTG312
ADVERTISING AND COMMUNICATIONS STRATEGIES
3
3.00
MKTG313
BRAND MANAGEMENT
3
3.00
MKTG314
MERCHANDISE MANAGEMENT
3
3.00
MKTG315
RETAIL AND MARKETING BUSINESS PROJECT
3
3.00
4
th
Year
Course Code
Course Name
Hours / Week
Credits
MATH411
QUANTITATIVE METHODS FOR THE SERVICE SECTOR
3
3.00
MGMT411
RESEARCH METHODS
3
3.00
MGMT412
SERVICE QUALITY MANAGEMENT
3
3.00
MGMT413
SPECIAL TOPICS IN HUMAN RESOURCES MANAGEMENT
3
3.00
MGMT415
STRATEGIC MANAGEMENT
3
3.00
MGMT417
PUBLIC RELATIONS
3
3.00
MGMT430
SEMINAR IN RETAIL AND MARKETING MANAGEMENT
3
3.00
MKTG411
CONSUMER BEHAVIOUR
3
3.00
MKTG412
MARKETING MANAGEMENT
3
3.00
MKTG413
VISUAL MERCHANDISING AND STORE DESIGN
3
3.00
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