EVENT MARKETING
| Course Code |
MKTG311 |
| Credits |
3.00 |
| Hours / Week |
3 |
The overall aim of this module is to learn how to market and promote events within a destination, this includes developing the knowledge and skills required to develop effective promotional plans. The student will be introduced to the concept of sponsorship and the process of meeting organization and sponsor needs. Marketing concepts will be adapted to meet the specific needs of sponsorship and fund‑raising campaigns and events. Additionally, the aim of this course is to understand the procedures how to bid for international events, such as concerts, international sporting events to come to Macao.
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