PRINCIPLES OF RETAILING
| Course Code |
MKTG213 |
| Credits |
3.00 |
| Hours / Week |
3 |
This course introduces students to essential retailing concepts such as determination of target market, location analysis, store layout and organization, staffing, planning, merchandizing and pricing techniques, customer service policies, sales skills and store operations. The knowledge will be useful for starting retail businesses or managing retail operations.
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