INTRODUCTION TO MICE AND EVENT INDUSTRY
| Course Code |
MICE211 |
| Credits |
3.00 |
| Hours / Week |
3 |
The meetings, incentives, conferences exhibitions (MICE) and events sector of the tourism industry has experienced tremendous growth globally, with many destinations already investing in major MICE facilities. This course will reflect on the growth of the MICE and events industry. It will focus on the convention industry in its present state. Identifying the size, value, trends, and growth of major convention destinations throughout the world. Students will also learn about various professional organizations within the MICE and events industry, and certifications available in the event field.
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