SEMINAR IN RETAIL AND MARKETING MANAGEMENT
| Course Code |
MGMT430 |
| Credits |
3.00 |
| Hours / Week |
3 |
This course alerts students to the latest development and trends in retail and marketing management. Students are encouraged to integrate the theories they have learned in previous courses and examine them in changing business contexts. Invited speakers will enlighten students on some realistic aspects of retail and marketing that are not covered in textbooks. The seminar series aim to cultivate critical and analytical thinking and encourage students to keep abreast of new trends and issues.
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