SEMINAR IN EVENT MANAGEMENT
| Course Code |
MGMT429 |
| Credits |
3.00 |
| Hours / Week |
3 |
The use of events as a strategy for promoting destinations continues to increase, and with this the drive to form more unique and hybrid forms of events, spurred by the growing competitiveness of destinations to capture a piece of the tourist pie. Therefore this course will take on the role as a platform for discussion on contemporary issues effecting and driving the use of events as major tourism marketing and promotional strategies for a growing number of destinations. Case studies will also be included to highlight the issues under discussion.
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