Home > Programmes > Professional and Continuing Education Programmes > Course by Category
  Professional and Continuing Education Programmes
 

Introduction | Admission | Course by Category | Current Courses | Suggestions on Prospective Courses

 

  Course Category : Art, Design and Creative Studies
    Course Title : Creativity in Practice
back
 

Course Code : S166
Medium of Instruction : Cantonese
Duration : 30 hours
Commencement : Jul
Course Fee: MOP700 (Macao Resident)
MOP910 (Non-Macao Resident)
Application Fee: MOP50 (Not refundable)
Venue: Main Campus
Application Procedure and Forms


 

Course Outline:

Advertising is a creative industry, and it's all that matters. But how to be creative? Or in a business saying, how to use creativity in advertising messages that can stand out from the crowd? This course prepares you the creative skills in terms of making advertising with sound messages. Inspiring workshops and group projects prepare you to create ad campaigns for the real market.
  • Creative Progress
  • Mind-mapping and Intuitive Thinking
  • Concept Development
  • Visual Language Development
  • Copywriting Development
  • Collaborating Elements into Ad Message

 


Instructors:

Mr. Alan Hong Graduated from design institute in Calgary, Canada. Over 10 years of professional experience in the advertising and design industries. Worked with clients vary from Banking, Telecom, to NGO and Institutions. Sufficient live cases of brand-building, advertising campaigns, event promotions and exhibitions. Award winners of overseas and local design contests.


 




Last modified on: 2010-08-24
 
Address: Colina de Mong-Há, Macao, China E-mail: iftpr@ift.edu.mo Tel: (853) 2856 1252 Fax: (853) 2851 9058
  Copyright © 2010 Institute for Tourism Studies. All rights reserved. Privacy Policy.
UNWTO Quality Assurance System for Tourism Programmes