Objective:

This qualification is intended for candidates who wish to:

• gain some relevant basic advertising knowledge and skills before progressing to LCCI qualification examinations.

Course Outline:

1. The Role of Advertising
2. Types of Advertising
3. The Advertiser
4. The Advertising Agency
5. Creating Press Advertisements
6. Creating Broadcast Commercials
7. Producing Advertisements
8. Production of Commercials
9. Selection of Media
10. Media Research
11. Media Planning and Buying
12. Voluntary Controls
13. The Law and Advertising
14. Advertising Evaluation and Assessment
15. The Impact of Technology

Note:

• Click here to see more International Qualifications Courses.

• This course joins the Continuing Education Subsidy Scheme and is subsidized by DSEJ.  Participants should take note to the following:

  1. Only Macao residents are eligible to join the scheme.
  2. Participants should fulfill 75% attendance to receive the subsidy.
  3. Should participants retake the same course, subsidy will not be offered and declaration should be made to IFT . 
  4. Participants are eligible for two subsidised courses at a time.
  5. No subsidy will be offered for the third subsidised course and declaration should be made upon  application.
  6. Participants should provide correct and complete information.  Should there be any mistaken or false report, participants can be disqualified from joining the scheme and the received subsidies should be recouped.

  For more information about the Continuing Education Subsidy Scheme, please visit  http://www.dsej.gov.mo/~webdsej/www_dee/index.php.