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Book of the Month

Every month, the library will be sharing books that we think you might be interested. We hope you enjoy reading them. If you would like to share your book review with other users, please email us at library.

 

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Title: The Michelin Guide Hong Kong Macau 2018 : restaurants & hotels

 

Author: Michelin et Cie.

 

Publisher:  Michelin Travel Partner

 

Introduction

Planning a visit to Hong Kong and Macau? Choose the MICHELIN Guide Hong Kong Macau 2018, celebrating its tenth anniversary, for carefully researched, objective recommendations to over 270 restaurants from the simple noodle restaurant to the best Cantonese gastronomy, plus a selection of 60 very exclusive hotels. Anonymous inspectors use the famed Michelin star rating system to create an extensive selection of great places to eat and stay for all budgets and tastes. With the recommendations, thematic indexes and helpful maps in this annual update, travelers can create a memorable journey. (Source)

 

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Title: HBR's 10 must reads on sales : with bonus interview of Andris Zoltners

 

Author: Harvard Business Review Press

 

Publisher: Harvard Business Review Press

 

Introduction

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We've combed through hundreds of "Harvard Business Review" articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center; Integrate your sales and marketing operations; Assess your business cycle and its impact on your sales force; Transition away from solution sales; Leverage the power of micromarkets; Introduce tiebreaker selling and consensus selling; Motivate your sales force properly. (Source)

 

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Title: Tourism in the Arab world : an industry perspective

 

Author: Hamed Almuhrzi

 

Publisher: Channel View Publications

 

Introduction

This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which have previously been neglected in the tourism literature. The book examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows. It analyses several different aspects of Arabic tourism including tourism policy, organisation and planning, tourism product development, destination marketing and consumer behaviour. This volume will be of interest to postgraduate students and researchers of tourism studies, business and Middle Eastern studies.(Source)

 

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Title: Analytics in smart tourism design : concepts and methods

 

Author: Zheng Xiang, Daniel R. Fesenmaier

 

Publisher: Springer

 

Introduction:

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality. (Source)

 

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Title: Marketing 4.0 : moving from traditional to digital

 

Author: Philip Kotler

 

Publisher: John Wiley & Sons, Inc

 

Introduction:

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. (Source)

 

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Title: 2016年澳門會展年鑑

 

Author: 澳門會展經濟報有限公司

 

Publisher: 澳門會展經濟報有限公司

 

Introduction

由澳門會展經濟報有限公司出版,澳門會議展覽業協會、澳門展貿協會、澳門廣告商會、澳門會議展覽業聯合商會支持的《2016年澳門會展年鑑》經已出版。

《2016年澳門會展年鑑》共有21萬字,分“會展大事記”、“會展活動”、“會展統計數據”三個章節。值得一提的是,鑒於澳門2016年舉辦的會展活動有1276項之多,當中有多個具有國際影響力,為了讓讀者能夠更清楚瞭解這些展會的內容,故此第二章之“第一部分  澳門大型國際品牌會展”較為詳細介紹。 (Source)

 

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Title: 粵港澳大灣區建設與澳門發展策略

 

Author: 楊允中, 柳智毅

 

Publisher: 澳門經濟學會

 

Introduction:

粵港澳三地之間在地緣基本上是一體、人緣相親、文文相通,區域合作歷史悠久、內容多元豐富。關於粵港澳大灣區建設與發展的概念,很早在三地坊民就有不少的討論,三地政府也做了一些基礎性的研究。 2017年3月,在十二届全國人大第五次會議上通過的政府工作報告中提出,“要推動內地與港澳深化合作,研究制定粵港澳大灣區城市群發展規劃,發揮港澳獨特優勢,提升在國家經濟發展和對外開放中的地位與功能。”粵港澳大灣區城市群發展自始提升至國家發展戰略層面。(Source)

 

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Title: Google G Suite for Education 上課趣 : 文件、試算表、簡報、雲端教室完全活用

 

Author: 江軍, 葉俞佛

 

Publisher: 博碩文化

 

Introduction:  

本書為一本專門介紹G-Suite當中核心應用程式之書籍,除了介紹Google提供之雲端硬碟、文件、試算表、簡報、表單、繪圖等六大服務之外,更針對教育版的Google Classroom作說明,是目前推行教育版G Suite for Education的學校老師操作熟悉的最佳入門學習教材。從最簡單的步驟,搭配豐富的操作畫面,就是要讀者學會Google提供的一系列雲端應用程式的精華。(Source)

 

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Title: 接受不完美的勇氣 : 阿德勒100句人生革命

 

Author: 小倉廣

 

Publisher: 遠流

 

Introduction:

本書不同於一般學術書以及心理學入門書,用淺顯易懂的詞彙和說法「超譯」阿德勒與他的學生、後代門生說過的佳句100句,期待能帶給讀者一些突破的勇氣:從個人出發,談到人際關係、家庭、教育、直到世界。「人生沒那麼困難,是你讓人生變得複雜了,其實,人生非常單純。」阿德勒認為:人生不是取決於「命運」和「過去」的創傷,而是自己的思考方式。也就是:「人生中,沒有你辦不到的事!」 (Source)

 

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Title: 會展活動的創意與設計

 

Author: Raimond Torrents Fernández

 

Publisher: 上海人民美術出版社

 

Introduction:

中國在日益強大,有越來越多的中國公司走出了國門,與世界上一些*好的公司競爭,他們需要用大量的信息溝通,其中有一些人對他們來說是非常脆弱或者說是敏感的:消費者、分銷商、銷售人員、內部員工、客戶等……會展是面對面的交流,將信息有效的傳達給這個敏感的群體的重要場合,因此要知道如何妥善的管理。會展是直接的,所以我們只有一次機會。結果只有好或差……所以必須要做好。希望雷蒙 ·托倫茨·費爾南德斯、徐侃、古穎編*古穎編譯的《會展活動的創意與設計》能給讀者一些啟發,幫助讀者了解什么是真正的企業會展,如何設計和使用才能使它成為真正有效的企業溝通的工具。(Source)