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Book of the Month

Every month, the library will be sharing books that we think you might be interested. We hope you enjoy reading them. If you would like to share your book review with other users, please email us at library.

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Title: 收益管理:有效實現飯店收入的最大化

 

Author: 胡質健

 

Publisher: 旅遊教育出版社

 

Introduction

這是中國首本系統、全面地介紹國外先進的收益管理理論與實踐的專著。全書內容翔實全面,圖表案例豐富,極具實踐操作性,令人耳目一新。書中闡述的在經濟衰退、市場需求低迷的情況下,運用收益管理策略實現飯店收入的做法,對每位飯店職業經理人都具有啟發意義。而在經濟繁榮、市場需求旺盛的情況下,又如何有效地運用收益管理策略做到產品、市場與銷售管道的細分與組合,合理定價,獲得回報同樣值得飯店職業經理人仔細研讀。(Source)

 

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Title: 人力資源管理:觀光、休閒、餐旅服務業專案特色

 

Author: 黃廷合;齊德彰;鄭錫欽

 

Publisher: 全華圖書股份有限公司

 

Introduction

本書專為大專校院觀光休閒類群科系(如觀光、休閒、旅館、餐飲等)的同學設計編寫,並將觀光產業所需要的知識性人力資源管理素材融入書中,輔以活潑的觀光休閒產業個案,分別以「人力資源停看聽」及「人力資源故事集」二種方式,列入各章的適當位置做說明;本書特別重視圖表的呈現,並以彩色印刷方式發行,儘量使書本更有閱讀美感及魅力;同時,每章皆附有測驗題及問題討論,供同學學習後立即檢測。最後更附上更新的法規,提供同學參考。(Source)

 

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Title: 公關與危機管理

 

Author: 陳家華, 曾良倫

 

Publisher: 香港城市大學

 

Introduction

本書透過訪問曾從事公共機關、財經公關、社會企業、電視廣播及商業機構等公關界人士,深入淺出講解公關工作的不同範疇,並透過近年香港企業的危機處理案例,配合補救措施和策略分析,闡釋公關從業員的應對技巧,亦會分析內部傳訊及社區工作溝通對企業的正面影響。企業危機每天都在發生,在此資訊爆炸的年代,公關專業人員必須與時並進,運用新對策方能為企業有效化解危機。此書為有志從事公關行業的學生及在職人士提供具參考價值的見解。(Source)

 

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Title: 品質經營管理:提升品質是競爭力的源泉

 

Author: 鍾健平

 

Publisher: 五南

 

Introduction:

本書採系統式,循序漸進地解說品質經營的應有作法。有別於其他書,將品質管理均放在統計品質管理的解說上。此外,本書簡明易懂,作者衷心期盼,讀者只要過讀本書,即可具備品管知識,並提升其發現及解決問題的能力。(Source)

 

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Title: 國際禮儀

 

Author: 汪芷榆

 

Publisher: 前程文化

 

Introduction

涵蓋國際禮儀中之生活禮儀、社交禮儀、職場禮儀、懸旗禮儀與各國禮儀外,亦將觀餐院學生所需之觀光禮儀及會展禮儀等納入,內容豐富與廣泛。各章提供「禮儀TIPS」、「服務人員須知」、「你可能不知道」專欄,提供更多禮儀之常識及禁忌,方便學習者理解及掌握重點,並提醒差異之處。輔以諸多照片、文字敘述與禮儀叮嚀,增添學習成效。每章章末隨堂測驗,提醒禮儀之關鍵學習重點,亦方便檢視各章學習成果。(Source)

 

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Title: Hotel Asset Management Principles and Practices

 

Author: Richard E. Musgrove, Lori E. Raleigh, A. J. Singh

 

Publisher: AHLEI

 

Introduction:

This book takes a look at the challenges and opportunities faced by hotel owners, lodging industry real estate professionals, and hotel company executives, with articles written by industry leaders in asset management. The articles are divided into four sections - foundations and processes of asset management, real estate and the physical asset, contracts and legal aspects of asset management & planning and executing the hotel investment.(Source)

 

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Title: Destination Marketing: Essentials

 

Author: Steven Pike

 

Publisher: Routledge

 

Introduction:  

It offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.(Source)

 

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Title: Worldwide Destinations: The geography of travel and tourism

 

Author: Brian Boniface, Robyn Cooper, Chris Cooper

 

Publisher: Routledge

 

Introduction:

Worldwide Destinations is an invaluable resource for studying every destination in the world, by explaining tourism demand, evaluating the many types of tourist attractions and examining the trends that may shape the future geography of tourism. This thorough guide is a must-have for any student undertaking a course in travel and tourism. (Source)

 

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Title: Extensive Reading Activities for Teaching Language

 

Author: Julian Bamford, Richard R. Day

 

Publisher: Cambridge University Press

 

Introduction:

This lively collection of more than 100 classroom activities provides teachers with engaging ways to incorporate extensive reading into their classrooms. The creative and fun speaking, listening, role-play, reading, writing, and vocabulary activities, all linking reading to the rest of the curriculum, are suitable for students of all ages and levels. Teachers will find this handbook a valuable resource not just for reading courses, but for all types of language courses. (Source)

 

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 Title: Collaborative Action Research for English Language Teachers

 

Author: Ann Burns

 

Publisher: Cambridge University Press

 

Introduction:

Collaborative Action Research for English Language Teachers proposes that action research should be a collaborative process emerging from the practical concerns of groups of teachers working in a common or similar context. Teachers' first-person accounts provide the basis for exploring the challenges and constraints of action research. Collaborative Action Research for English Language Teachers discusses: what collaborative action research is and why it is of interest to classroom teachers; processes and steps in collaborative action research; methods for data collection that integrate with classroom activities and ways of analysing action research data. It will be of interest to teachers seeking new directions for their own professional development as well as to teacher educators, program administrators and researchers interested in integrating collaborative action research into current practice and curriculum renewal.(Source)