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“More Than Just Text” Exhibition of Book Layout & Design Works by Joaquim Cheong and his Students

More Than Just Text” Exhibition of Book Layout & Design Works by Joaquim Cheong and his Students


In order to promote the development of local cultural and creative industries and to enrich the citizens’ cultural life, we have scheduled to hold the “More Than Just Text” Exhibition of Book Layout & Design Works by Joaquim Cheong and his Students at the Team Building of IFT from 31 March to 30 June 2017. During the exhibition, multiple posters and layout designs by the teacher and the students will be displayed. The general public are invited to appreciate how the teacher and the students transform the design element of “texts” into infinite possibilities.


In order to nurture local design talents and to promote the development of cultural and creative industries, IFT launched the “Books and Layout Design” and “Poster Designer Creation Series - Typography Poster Design” courses in 2012, inviting experienced Macao designer Joaquim Cheong to be the instructor. Every time during his lesson, Mr. Cheong would say this to his students, “Words are not words, but convertible images; books are not books, but spaces for communication among people.” He inspires students not to be bounded by the innate form of words, and tap into their creativity to transform the words into a myriad of images to be reasonably displayed in media like books and posters. Through these works, this exhibition also hopes to bring some new ideas about words to the audience.


Through organising this exhibition, IFT is going to display 56 works by instructor Joaquim Cheong and his students. The displayed works have flexibly applied the design theories and concepts taught in the courses, using the dots, lines, planes, text and shapes in graphic design and adopting the techniques of size, weight, rhythm, contrast, balance and gradation to demonstrate the visual effects of layout and poster design, thereby fully displaying the creative thinking of the students.


IFT has always endeavoured to promote the local cultural industries. Aside from constantly offering diverse cultural and creative courses, we have also actively cooperated with local artists and designers in recent years, holding different types of exhibitions to promote local creations to society and provide a display platform for the local artists and designers.


Instructor Profile


Joaquim Cheong


Creative Director of Joaquim Cheong Design and founder of Joc Square; guest lecturer at the Institute for Tourism Studies and the Macao Polytechnic Institute; Designer of the Cultural Affairs Bureau of the Macao SAR Government. Winning designer of the “Macau Outstanding Talents Award Scheme” in 2014 and 2016; awarded over 300 local and international design prizes and certifications.


His awards include Winner and Special Mention Awards in the German Design Award; Red Dot Design Award of Germany; IF Design Award of Germany; Good Design Award of Chicago, USA; Platinum, Gold and Silver Awards by “Creativity” of USA; Platinum, Gold and Silver Awards by “Graphis Annual” of New York; Typographic Excellence Award by the Type Directors Club of New York; Awards of Excellence by Communication Arts and the Art Directors Club of USA; Distinction Prize, Gold Award, Macau Creative Award, Judges’ Choice Award and Silver Award in the Macau Design Biennial as well as Best Gold Award in the First China Exhibition of Design Art.



His works had been published in the "New Masters of Poster Design II" of USA and dozens of other local and international design publications.



Held his solo exhibitions of cultural poster design in Macao. His works were exhibited in all the most important international poster biennials in America and Europe.



His collections can be found at more than 10 museums in Finland, France, Germany, Hong Kong , Japan, Switzerland and USA.



International Judge and Guest Speaker at “The Beauty of Books in China” in 2014 and 2016.

International Guest Speaker at the International Book Design Forum of the “8th National Book Design Exhibition” in 2013.

International Guest Speaker at “The Beauty of Books in China” in 2013.